There’s a common fear that technology is ‘taking over’ and ‘stealing all of our jobs’, however, it’s perhaps more sensible to look at technological developments as a benefit to the human race; something we should be working with, not fighting against. The purpose of artificial intelligence (AI) isn’t to replace humans, but simply to help us to optimise our performance in ways that we could only dream of. With AI becoming more accessible, an increasing number of businesses are embracing it – but what are the benefits? Well, here’s three ways AI can be used in marketing:
- Chatbots
- Detailed customer insights
- Programmatic advertising
Thanks to technology, our expectations have skyrocketed and anything that requires us to wait for more than a few minutes seems unacceptable. Of course, the reality is many customer service departments are understaffed and in high demand, meaning response times can often take hours, sometimes even days, which leaves customers frustrated and workers feeling stressed. However, there is a solution to this problem: chatbots.
Chatbots are used to provide immediate solutions to frequently encountered problems, freeing up time for the customer service agents to help those with more complex needs that require the attention of a human mind. If that wasn’t enough, chatbots have also been found to save companies up to 30% in costs relating to customer services.
AI offers businesses in-depth insights into their customers through the use of machine learning and big data analysis. These insights can be used to create detailed consumer profiles for both current and prospective clients, enabling businesses to predict customer behaviour, personalise interactions and ensure every campaign is relevant and delivered to the right people using the most appropriate channels.
Programmatic advertising uses AI to purchase digital advertising, using big data and algorithms to ensure ads are placed in front of the right people at the right time. This can help businesses to optimise their ROI by placing their ads in front of only the most relevant audiences and allowing the AI-powered system to monitor the performance and identify areas for improvement.
The global AI market has seen a 54% growth in 2020, and it’s showing no signs of slowing. With more and more businesses embracing AI, make sure your company doesn’t get left behind!
