It’s 2021. If your law firm is not on LinkedIn, you need to think about getting a strategy in place – and fast. Home to more than 774 million professionals, LinkedIn presents a world of opportunity for law firms looking to drive leads and grow their business. But to harness its full potential, you need to know what you’re doing.
Benefits of LinkedIn for law firms
Now, before you go to the trouble of setting up a LinkedIn profile for your law firm, you probably want to know whether it’s worth it. Aside from there being a lot of professionals ready to expand their networks and unlock new business opportunities, what exactly can LinkedIn offer your law firm?
Well, some of the benefits of LinkedIn for law firms include (but are not limited to):
- An opportunity to increase brand awareness
- A chance to drive engagement and build more meaningful relationships with new and existing clients
- A fantastic way to build credibility for your firm
- A great option for those within the professional services industry looking to generate quality leads
- A cost-effective channel with little knowledge required to get started (but if you do want to make the most of the opportunity, be sure to check out our top tips for mastering LinkedIn for law firms here)
3 law firms who are clued-up on LinkedIn
If you are keen to get started with LinkedIn for your law firm but don’t know where to start, you’ve come to the right place. We’ve put together a list of three law firms who knows a thing or two about LinkedIn and summarised some of the key takeaways for each – you can thank us later.
Variety is the spice of life – well, on LinkedIn it certainly is. With over 163,000 followers, Linklaters are a prime example of a law firm who knows how to create content that consistently delivers. But don’t be fooled; although we used the word “consistently”, they are by no means churning out the same type of content every week. They use a mix of videos, podcasts, blog posts, infographics and other imagery to engage their audience, communicate their values and voice their opinions on key topics within the legal market.
Along with regularly publishing content that really resonates with their target audience, Linklaters offers LinkedIn users an insight into their law firm through their LinkedIn Life page, which includes details of their company culture, services and employees.
Clifford Chance use their LinkedIn profile to speak out on the topics that matter most to their firm and voice their opinions on the latest news and trends within the legal industry. With over 214,800 followers, Clifford Chance is able to use their platform to establish their firm as an industry leader and build credibility for their brand. They adopt an innovative approach to LinkedIn, sharing their take on popular trends, such as the Vogue 73 questions videos.
Allen & Overy
The goal of content should always be to inspire, educate, convince or entertain. And Allen & Overy do just that. And it works. With more than 200,200 followers, Allen & Overy have built up a loyal following of engaged supporters through their range of content, including everything from blog posts and industry updates to the celebration of employees and the voicing of their values.
They use on-brand carousel posts and explainer videos to engage their audience and make complex subjects more accessible. To differentiate themselves even further, they launched their own podcast which helps their audience keep up with the latest trends and news within the legal sector, and share insights from this in the form of highly shareable audiograms and quote posts.