It’s 2022. The digital age has arrived, and there’s a new generation of workers taking over. Gone are the days when candidates would travel out of their way to spend hours in a busy recruitment centre on the off chance they might find a relevant opportunity. Today’s consumers want their needs met on demand from the comfort of their own homes. And if your recruitment agency is unable to meet their demands, you can expect to face a long uphill struggle.
So, what’s the key to pleasing today’s consumers? You need to show up where they are spending their time. It should come as no surprise that to optimise the performance of your marketing strategy, you need to focus your attention on the channels that your target audience favours. After all, not much good will come from investing in where they are not! And where are today’s digital consumers focusing their efforts? Social media. With almost 60% of the world’s population now using social media, if it isn’t yet a priority for your recruitment firm, it should be now.
With 79% of candidates now using social media in their job search, it’s clear that the recruitment sector has been well and truly digitised. And with the only pandemic accelerating the need for recruitment agencies to focus their efforts within the digital space, if your company doesn’t yet have a strong online presence, now is the time to ‘reel’-y focus your efforts on social media. To get you heading in the right direction, here are three UK recruitment agencies (face)booking top talent with the help of social media.
TikTok
Okay, so we’ve cheated a bit with this one – but the idea is there. Whilst not officially a UK recruitment agency, TikTok star and recruiter, Eleni Pavlovic is taking the UK recruitment world by storm with her millennial approach to hiring. Eleni shares a range of content – from interview tips to general workplace advice – which allows her to connect with her target audience and build a pool of budding talent. Her videos have proven a success, amounting to over 732k likes. And it’s showing no signs of slowing.
This all-singing, all-dancing app is one of the most influential sites in the world right now, so if you don’t already have an account, now is the time to employ a fresh approach to your recruitment firm’s marketing. The clock is TikToking.
The mother of all social networks, Facebook is by far the largest social media platform – but times are changing. Whilst Facebook still holds the record for the number of monthly active users, as the market begins to shift, preferences are changing and newer platforms are rapidly catching up to what once was an unparalleled network.
With all that said, Facebook is still very much alive – and it’s here for the foreseeable future – so it should by no means be overlooked by your recruitment agency. Offering low-cost, highly targeted advertising, a vast engaged audience and an array of analytics tools, Facebook is the ideal platform for recruitment firms looking to build awareness of their brand, extend their reach and promote new job opportunities and content.
Showing us how it’s done, Boxtree Recruitment uses their page to promote their company culture, share exciting new opportunities and post helpful content that attracts their target audience and keeps them coming back for more.
One Agency Recruitment delivers picture-perfect recruitment content time and time again via their Instagram profile. This UK recruitment agency regularly shares actionable posts designed to push candidates through to the next stage of their recruitment journey. From promoting new vacancies to building confidence among their candidates – who can argue with a good statistic – One Agency Recruitment centres all of their content around the people that matter most to their firm: the applicants.
With over 1 million monthly active users, this creative platform is the perfect place for your recruitment agency to express your brand’s unique selling points and engage new audiences. With the ability to share a range of engaging content – from reels and stories to photos and infographics – this visual social media platform will be sure to help you unlock new talent at the touch of a button (and for little to no extra cost). And with the help of their analytics dashboard, you can access new audience insights to inform your content and enhance your strategy.
If you are just getting started with social media for your UK recruitment firm, the trick is to prioritise one or two platforms and really nail your content – the key is to go where your target demographic is. And as with everything in marketing, to be successful with social media, you need to start with a watertight strategy that’s aligned with your overarching goals, something Boss Digital is experienced in helping businesses do.
To find out more about the bespoke range of social media marketing services we can offer to take your recruitment agency to the next level, get in touch today to organise your free consultation. In the meantime, be sure to head over to our case studies page to see our work in action.
