5 Free Marketing Tools Your Charity Needs to Try in 2023

Whether your charity is looking to hit the ground running with a new marketing strategy or you’re looking for new solutions to revamp existing campaigns, these 5 free marketing tools will help to elevate your charity’s marketing without breaking the bank.

#1 Canva

Looking to create eye-catching visuals for your website, social media pages, fundraising events and more? Head to Canva. This intuitive design tool offers everything you need to create on-brand marketing assets for your charity for free. And whilst the tool offers more than enough templates and features on their free version, there’s great news for charities… You can access their premium account for free.

With thousands of free templates, stock images, elements and animations available, you’ll become a design whizz in no time.

charity marketing design

#2 Google Analytics

If you’re looking to gain insights into your audience and website, Google Analytics is for you. This free marketing tool enables charities to do everything from tracking conversions to gaining a deeper understanding of their audience and website.

Examples of how your charity can use this free marketing tool include:

  • Learning where traffic is coming from and how to leverage this
  • Understanding which CTAs, pages and sources are driving the most conversions
  • Assessing which parts of your website may need updating

#3 Mailchimp

If you’re yet to get started with email marketing, now is the time to hop on the bandwagon. Not only is email marketing budget-friendly, but it brings impressive results too. A great way to build and maintain relationships, drive action and update your target audience, email marketing is a must-have for charities in 2023.

To help make your life easier, Mailchimp offers free templates, automation tools, reporting and more. The platform is free for up to 2,000 contacts, after which you can choose your preferred plan and apply for a 15% nonprofit discount.

#4 AirTable

As a charity, you’ll have a lot of processes to manage, so having a free tool to assist you can make all the difference. AirTable offers hundreds of free templates to cover everything from content calendars to grant applications, helping to make your marketing and operations processes more efficient, effective and accessible.

And if you love the tool and want to upgrade to access additional extensions, features and more, AirTable offers a 50% discount to nonprofits!

#5 Meta Business Suite

If your charity is looking to succeed with Facebook and Instagram, Meta Business Suite is a great place to start. This free social media management tool will help your charity do everything from scheduling content for the month to running ads and tracking insights.

This intuitive tool will not only help your charity to streamline your marketing processes but will also boost your performance by offering clear insights and performance metrics to inform your content.

meta bussiness suite free charity marketing tool example


And the best part about these tools? They are completely free, so if you don’t get on with them, there’ll be no harm done. For more free marketing tips and tricks, check out our ultimate guide to marketing for charities.

Need help taking your marketing to the next level? Get in touch to organise a free no obligation consultation, or head to our case studies page to see our work in action.


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