If you are tired of spending all day staring at your screen but still want to stay up to date with all the latest B2B marketing trends and news, then podcasts are the solution for you. Whether you are looking for a way to make your daily commute more productive or are looking for something fresh to replace the overplayed office playlist, with over 2,000,00 shows now available, there’s no doubt there will be something for you.
Today, we are going to explore 5 of the top B2B marketing podcasts you need to take note of in 2021. Each varies in length, frequency, focus and delivery style, so it’s worth taking a look at (or having a listen to) them all to find your preferred style. And who knows, you might end up listening to them all regularly – after all, variety is the spice of life!
The B2B Marketing Podcast
To kick things off, let’s take a look at the show created by one of the most well-known organisations within the B2B marketing space: B2B Marketing. Dubbed the “essential resource for B2B marketers”, the B2B Marketing Podcast is the home of all things marketing; delivering a range of exciting interviews on the hottest topics within the industry.
Whilst they are still in the relatively early stages of the show with just 24 episodes (we say “only” – there is still over 8 hours of invaluable insight available to access any time, anywhere), it’s clear The B2B Marketing Podcast has certainly made a mark, with a 5-star rating on Apple Podcasts. Ready to see what all the fuss is about? Head over to their website here to discover more about the podcast and explore the range of listening options available.
Marketing School
As a marketer, you will likely be no stranger to the name Neil Patel – but have you heard about his podcast? Neil hosts the Marketing School with Eric Siu – CEO of marketing agency Single Grain, who has worked with the likes of Amazon, Uber and Salesforce – offering daily actionable insight for marketers and business owners looking to take their strategy to the next level.
Each episode is under 10 minutes, making it perfect for those with busy schedules that are still keen to keep up to date with the latest trends and news. You can find out more about the podcast and listen to the latest episode by heading over to their website here.
If You Market
With each episode featuring a different thought leader discussing their views on a range of B2B marketing topics, including everything from content and social media marketing to ABM and branding, the If You Market podcast is perfect for any B2B marketer looking to uncover new perspectives and ideas to refresh their marketing.
With a new hour-long episode released each week, the If You Market podcast is ideal for individuals who are looking to make their morning commute, gym session or lazy Sunday afternoon more productive. Find out more over on their website here.
B2B Growth: Your Daily B2B Marketing Podcast
With over 1,600 episodes and a new one released each day, the B2B Growth podcast certainly has no shortage of marketing insights. The podcast currently has more than 4 million downloads with an average rating of 4.7/5, making it a show you certainly won’t want to miss.
To kickstart your B2B growth, head over to the Apple Podcasts platform here where you can listen to all available episodes for free.
The Growth Hub Podcast
If you are a SaaS marketer looking to expand your knowledge and drive sales, then The Growth Hub Podcast is the show for you. Designed to help marketers and business owners within the SaaS space to level up their knowledge and skills, The Growth Hub Podcasts offers a range of actionable insights, strategic frameworks and motivational stories from some of the biggest names within the industry.
With one listener saying: “This podcast truly inspires learning and pushes all boundaries of what we think we know.” We think it certainly warrants a listen from anyone working within the SaaS sector. To discover more, head to The Growth Hub site here.
Honourable mention
Of course, we couldn’t write this list without including some shameless self-promotion for our very own Boss to Boss Podcast. Whilst we are still in the very early stages of the show, we’ve already delivered some amazing interviews packed full of helpful insight and tips (our latest episode features none other than Seth Godin)! To listen to (or watch) all available episodes, be sure to head over to the Boss to Boss website here.
And why leave all the fun (and benefits) to other businesses? If you are ready to press play on your podcasting career, be sure to check out our tips for getting started here, or contact us to find out more about how we can help you harness the power of podcasting.
