The more the merrier is certainly the case when it comes to fundraising events for your charity. So what can you do to ensure that every one of your fundraisers has a sufficient number of attendees to allow your charity to reach its goals? Prioritise promotion.
As a charity, hearing the word ‘promotion’ may be off-putting – after all, your number one priority is your beneficiaries, so the prospect of investing your budget and time elsewhere with no guarantee of return is likely to be daunting. But luckily, promotion doesn’t always have to be paid for. We’ve put together a list of 10 ways your charity can promote its fundraising events in 2022 without breaking the bank.
Is your charity hosting a local fundraising event? Be sure to design a couple of on-brand, eye-catching posters to display at the venue, local shops, churches, community centres etc. You can also take things a step further and hang virtual posters on online community pages.
If design really isn’t your thing, don’t panic. There are a few things you can do to get around it:
- Make use of free downloadable templates: sites such as Canva, Adobe Stock (limited number of free assets) and DesignCap offer an array of fully customisable fundraising poster templates for your charity to make use of.
- Ask for help: whether one of your current volunteers or a willing member of the local community, if you ask for design assistance, it’s likely you will get at least one capable volunteer keen to help.
- Try it out: often, the thought of doing something is worse than the task itself. So why not give it a go and see what you come up with? Use networks such as Pinterest and Dribbble to get inspiration for your poster and ask for feedback from others working on the fundraising event with you.
If you’re looking to target a specific audience, why not go to them? From handing out flyers at universities and local shopping centres to posting them through the letterboxes of the local community, when you connect with your target audience directly, they are far more likely to pay attention to what you have to say.
When it comes to producing your flyers, you’ll want to follow the same design principles as your poster but include a bit more information about the event itself – just remember to strike a balance between being informative and visually appealing.
#3 Social media post
The most effective way to reach a mass audience for no cost is by sharing a post on social media. With 77.9% of the UK’s population now using social media, you are all but guaranteed to reach a large audience, you just need eye-catching content backed by a stellar social media strategy.
You can check out our ultimate guide to social media marketing to access in-depth advice for succeeding on social media, but in the meantime, here are a few quick tips to help your charity up its reach and drive engagement:
- Make use of relevant hashtags
- Encourage a conversation
- Always include a CTA (call to action) within your posts
- Make use of striking on-brand colours and engaging imagery
- Test out video/ GIF content (many charities find this resonates best with their audience)
- Be sure to mention relevant stakeholders and influencers and encourage them to reshare your content
#4 Paid advertising
What if I told you paid advertising could be free for your charity? Although it may sound absurd, thanks to Google Ad Grants for nonprofits, for example, your charity now has the ability to reap all the benefits of paid promotion without having to spend a penny. Sounds too good to be true? Head to Google’s website to discover how your nonprofit can access up to £7,000 per month in search ads shown on Google.com and turn your advertising dreams into reality.
When it comes to promotion, you need to make the most of the tools at your disposal. Your charity’s website is often the first port of call when new and existing supporters are looking for updates and key information about your nonprofit. So make the most of it. If you have a fundraising event coming up, feature it on your website. Write a blog post with more information about the signup process, the event itself and how the funds raised will be used. Create a banner to attract attention while users explore other pages on your website. Feature the event on your homepage, loud and clear. The possibilities are endless. The key is to get the content up, make it persuasive and ensure it’s easy for visitors to take action where required.
To ensure your charity is getting the most from its website, be sure to check out our ultimate guide to SEO for charities to discover practical advice and top tips to help get your website to the top of the ranks for key search terms.
#6 Email newsletter
There’s a reason email marketing is one of the most – often the most – effective channels for charities: it’s personal. Email offers a means for charities to communicate directly with their supporters, enabling them to build trust, drive action and garner lifelong support.
Before beginning your fundraising event email campaign, it’s a good idea to check out our ultimate guide to email marketing to ensure you are equipped with the know-how to send your emails to the next level. As a general rule, you’ll want to consider:
- Subject line
- Value proposition
- Key information
- Social proof
- CTA button
Looking for help promoting your fundraising events and driving donations for your charity? Contact us today to organise your free consultation with one of our marketing experts. If you haven’t quite made up your mind yet, take a look at our case studies to discover how we have helped nonprofits like yours reach their goals with digital marketing.