Size Matters: The Cheat Sheet To Image Sizes For The Top Social Networks In 2021

Whether you are an accounting or law firm, a gym or an e-commerce business, if you are serious about growing your organisation, you need to be on social media. It’s 2021. We are living in the digital age and consumers are expecting brands across all industries to show up in the places that they are spending most of their time. One of those, of course, is on social media networks. 

But the digital world moves quickly – and social media is no exception. Home to endless updates and ever-changing standards, if you want to succeed on social media, you need to be alert and keep on top of new trends. Yes, this takes time, but in the end, it will all be worth it. 

One of the key areas you need to stay in the know about is image size. And that’s where we come in. Say goodbye to difficult dimensions and pixelated profile pictures with our cheat sheet to image sizes for the top social media platforms in 2021. 


The biggest of all social media networks, Facebook is the place to go if you want to extend your reach, drive engagement and boost brand awareness. Thanks to its highly specific targeting options, Facebook offers businesses a cost-effective way to get seen by new audiences and reach your goals. 

Key image sizes for Facebook in 2021: 

  • Profile picture: 170 x 170 px
  • Cover photo: 851 x 315 px
  • Story: 1080 x 1920 px
  • Shared link: 1200 x 628 px
  • Landscape: 1200 x 630 px
  • Portrait: 630 x 1200 px
  • Square: 1200 x 1200 px
  • Event image: 1920 x 1005 px


The home of B2B virtual networking, LinkedIn is the number one social network for lead generation for brands within the professional service and B2B market. With endless opportunities to meet new clients, build relationships, raise brand awareness and generate new business, LinkedIn is not a network to be overlooked. 

Key LinkedIn image dimensions for 2021:

  • Profile picture: 400 x 400 px
  • Cover photo: 1128 x 191 px
  • Story: 1080 x 1920 px
  • Landscape: 1200 x 628 px
  • Portrait: 628 x 1200 px
  • Square: 1200 x 1200 px

linkedin profile example 2021Instagram

If you are looking to strengthen your brand image, drive traffic to your website and communicate your messaging in an engaging way, you need to be using Instagram. Unsurprisingly, LinkedIn is the most visual of all the social networks, with every post requiring either an image or video – so it’s important to get the dimensions right! 

Instagram image sizes for 2021:

  • Profile picture: 320 x 320 px
  • Story: 1080 x 1920 px
  • Reels: 1080 x 1920 px
  • Landscape: 1080 x 566 px
  • Portrait: 1080 x 1350 px
  • Square: 1080 x 1080 px

Instagram profile example 2021Twitter

In contrast to Instagram, Twitter is arguably the most text-heavy of all social media platforms, however, with the recent introduction of uncropped images, we are beginning to see a shift. But what does this mean? Well, images with standard aspect ratios (16:9, 4:3, 2:1 and 3:4) will now be shown in full. So what you see is really what you get. 

Other key dimensions include:

  • Profile picture: 400 x 400 px
  • Cover photo: 1500 x 500 px
  • Post: 1600 x 900 px


More and more brands are embracing video marketing – and there’s a reason for it. A fantastic way to extend your reach, engage new audiences and drive traffic to your site, video marketing really is leading the way in 2021. And of course, in line with this is the rise of YouTube. Now the second most used social platform in the world, YouTube is home to 2.29 billion users and is showing no signs of slowing down.

Key image sizes for YouTube in 2021

  • Profile picture: 800 x 800 px
  • Cover photo: 2,560 x 1,440 px
  • Thumbnail: 1,280 x 720 px

Youtube profile example 2021Stick with the dimensions in this handy guide to image size and you won’t go far wrong. If you are, however, looking to take your social media content to the next level, check out our social media marketing page or contact us today for your free consultation with one of our marketing experts.

Cookie Consent

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Read more in our Privacy Policy.