The World’s Hardest Word Search? How To Find The Right Keywords For Your Nonprofit In 2022

If your nonprofit is looking to climb to the top of the search engines in 2022, you’ll need a well-thought-out keyword strategy in place. But before we get carried away, let’s kick things off by defining exactly what SEO (search engine optimisation) keywords are & what they mean for your nonprofit. 

In a nutshell, SEO keywords (or keyphrases) are terms included within online content to improve search engine rankings for specified terms. When you optimise your content for these key terms, unsurprisingly, your nonprofit’s site will rank higher for them. And increased visibility means more relevant traffic and more opportunities to drive action. 

So, yeah, keywords are pretty important when it comes to SEO and selecting the right terms is crucial – but just how do you go about it? We’ve put together 3 top tips to help your nonprofit nail its SEO keywords in 2022. Before we get started, we would suggest checking out our ultimate guide to SEO to bring you up to speed with the basics and ensure we are all on the same page when it comes to search engine optimisation for your nonprofit. But now, without further ado, let’s jump into the tips. 

#1 Update, grow & evolve

The biggest mistake nonprofits make when it comes to SEO keyword research is only doing it once. Just as your nonprofit organisation is constantly evolving, so are your audiences’ search habits and consumer trends. 

Keyword research needs to be ongoing – not just a ‘one-and-done’ task. Your SEO keyword list must be frequently updated and expanded to ensure you are targeting the right people with the right content and giving your nonprofit’s site the best chance of ranking within the search engine results pages (SERPs). Software such as Moz’s Keyword Explorer and Semrush’s Keyword Magic offer a range of free keyword tools to help your nonprofit plan and optimise content whilst keeping up with the latest trends.

nonprofit seo keywords tools

#2 Stand out from the crowd

Whilst targeting popular keywords is easy, it’s by no means the most effective solution. It should come as no surprise that the most popular keywords are also the most competitive, meaning reaching the top of the SERPs will be tough – not impossible, but tough. 

If you want to stand out, do your research and find new keywords to target. Put yourself in the shoes of your target audience, after all, they are the people you are trying to reach. Think about what they might be searching for and the words and phrases they are using to do so. Once you’ve established a range of topics, you can begin devising keyword lists based on this. Then, over time your nonprofit can monitor the performance of different SEO keywords and update your list accordingly. You can use tools such as AnswerThePublic and Google Trends to discover trending searches related to your chosen topic. 

#3 The more, the merrier 

The more specific you can get with your SEO keyphrases, the more likely you are to attract your target audience. Cue long-tail keyword phrases. Long-tail keywords are keywords or phrases that are, as the name suggests, longer and more specific. Whilst they will bring in less traffic, their conversion rate is usually higher thanks to their specificity.  

Equally, it’s good practice to go beyond the obvious SEO keyword phrases and think about different variations that users may be searching for. Tools such as Google’s Keyword Planner to discover keywords and phrases related to your target word. 

Did you know that Boss Digital has over 10 years of experience helping nonprofits and B2B organisations to achieve their goals with SEO? Check out our case studies to discover how we’ve helped nonprofits like yours to make their dreams a reality or get in touch to arrange your free consultation now.