Five 2023 social media trends your law firm can’t afford to ignore

Social media isn’t going anywhere. Far from it. We use it to research and buy products, find out which global news topics are trending, or immerse ourselves in short-form video to make the morning commute more bearable. 

So it’ll come as no surprise to learn that 2023 social media trends are many and varied. But which ones should your law firm focus on and how?

Read on to discover the top five upcoming social trends in 2023 and make your brand heard above the digital noise.

#1 Why search Google when you can use social 

Instead of using search engines (many have proclaimed the death of Google search) to ask questions the modern consumer is turning to social channels like Facebook, LinkedIn, and TikTok. 

Of the five 2023 social media trends covered in this blog the move away from search engines like Google and Bing is perhaps the most surprising.

What are people searching for on social?

  • Brand names
  • Specific people
  • Products
  • Content
  • Inspiration 

To make your brand more searchable:

  • Create a username that’s easy to remember and use it across all channels
  • Focus on visual content that stands out and is easy to understand
  • Make sure your LinkedIn URL contains your brand name
  • Use hashtags to make your content accessible

how to post on social media

#2 Are you geared up for direct message requests?

Gone are the days when customers called to learn more about a company’s product, ask a technical question, or make a complaint. Instead savvy social media users are bypassing traditional routes to communication by sending DMs instead.

Although 81% of law firms have a social media presence that still leaves a sizeable proportion of professional services firms out in the cold and, ultimately, unprepared to meet the demands of existing and prospective customers.

how to create engaging videos

#3 The importance of building communities cannot be overstated

Law firms sometimes struggle to get attention on social media. Perhaps because the service they’re selling isn’t quite as exciting as a holiday to the Maldives, a shiny new sports car, or high spec Apple Mac.

But for those firms that manage to shake the digital tree and get their customers’ attention this can seem like a big win – resulting in many hurrahs and much chummy back slapping.

But getting your prospects’ attention is only half the battle. The real question you need to ask is: are they engaging? If the answer is yes you have a loyal community.

You’ll be able to tell if customers are engaging because they’ll:

  • engage with your posts – liking, sharing, and commenting
  • share your content with other users on your channels
  • sing your praises without the need for any prompting
  • show genuine interest in your services

This is one of the most important 2023 social media trends – and we’d recommend focussing on being great on one platform rather than spreading your efforts across several.

#4 Can you find humour in the work you do?

The world of law and the world of comedy might seem like a conspicuous double act. After all divorce, bereavement, and estate planning are hardly prime fodder for a stand up comedy act.

And yet humour is increasingly deployed by brands to win the hearts and minds of bored consumers fed up with reading about product features, company values, and other snore-inducing topics.

Does it generate the highest ROI? No. But it’s extremely effective and, most importantly, memorable. 

Are you ready to step out of your comfort zone by finding ways to make customers chuckle about difficult topics? 

Then you have a head start on your competitors!

Video camera image

#5 Instagram is set to outgrow all other apps this year

Instagram might not be the first platform that springs to mind for law firms keen to get closer to their target customers. After all, it’s trendy and mostly people posting images of their abs, food, or sharing their lavish lifestyles.

Except that isn’t the case. True, people do post pictures and videos of their toned torsos and Sunday dinner. But professional services firms like yours are also using the platform to connect with their target audience.

So, how can you take advantage of this 2023 social media trend?

Why not share images or videos of a:

  • charity event you or a team member participated in
  • team member talking at a conference or event
  • new employee you’ve just onboarded
  • happy customer with a short quote

Avoid self-promotion at all costs. This is about creating brand awareness and gently building rapport with your audience. Other than that, anything goes.


Need helping keeping on top of 2023 social media trends?

Then you’ve come to the right place. Contact one of our social media specialists for an informal chat today.

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