Tools Of The Trade: 5 Free SEO Tools For Law Firms In 2022

Is your law firm top of the ranks, or is that coveted #1 spot in the search engine results pages (SERPs) merely a dream? At Boss, we have a habit of making dreams a reality, so we’ve put together a list of 5 of the top free search engine optimisation (SEO) tools to help your law firm climb the ranks and claim the top spot in 2022. 

Google Search Console

It should come as no surprise that the godfather of search engines offers a tool to help boost your site’s performance. Whether your law firm is at the start of its SEO journey or you are simply looking for ways to improve and refine your current strategy, Search Console is a fantastic free SEO tool that shouldn’t be overlooked. 

From learning about the keywords your law firm’s site is ranking for to accessing analytics and metrics to understand your site’s performance, Search Console is a fantastic SEO tool for any law firm looking to optimise its website

google search console - free seo tool

Bonus: Search Console Insights is a new tool launched specifically for content creators. It allows you to understand how new content is performing, discover your top-performing and trending content and where your traffic is coming from. 

HubSpot Website Grader

If you are looking for free access to actionable insights to kick start your SEO journey, look no further. HubSpot’s Website Grader will allow your law firm to access a free website report card at the touch of a button. Their tool offers a detailed breakdown of site performance, including everything from page speed and image size to plugins and site security. 

And they don’t just tell you what needs to be improved, they explain how. Their next steps section offers helpful recommendations based on your law firm’s site score and provides the perfect starting point to get you heading towards the top of the ranks. 

If that wasn’t enough, they also offer a free training course to aid your law firm in your journey towards the top of the search engine rankings. It’s hard to believe that all of this comes at no extra cost, but as Luther Vandross once said, sometimes, the best things in life are free

UpCity SEO Report Card

Ever wondered how your law firm’s SEO performance stacks up against your competitors? Well thanks to UpCity’s free SEO report card, you can stop wondering and start comparing. This free SEO tool will allow your law firm to access key SEO insights, including rank analysis for your chosen keyword, on-site analysis and trust metric scores. 

UpCity seo report card - free seo tools 2022

With the help of this tool, you will be able to better understand how your law firm’s site is performing in relation to your competitors and identify any areas that need to be addressed to help you in your quest to the top of the SERPs.

Bing Webmaster Tools

Bing, Bing, Bing, we have a winner! Another outstanding free SEO tool for your law firm to use in 2022 is Bing’s Webmaster Tools. This free platform provides you with access to a range of site insights, with their SEO features including a backlink profile to help you understand where your inbound links are coming from and analyse the referring domains, a keyword research tool and an SEO report which highlights any errors on your law firm’s website. Pretty good for a free tool, right? 

Moz Keyword Explorer

Who says keyword research has to be hard? With Moz’s Keyword Explorer, you can discover a range of relevant keywords and high-impact suggestions within minutes. With access to over 500 million keyword suggestions, you can rest assured that you will have plenty of options to help inspire content that performs in 2022. The free tool gives your law firm the ability to analyse keywords by search volume, access predictive keyword metrics, understand keyword difficulty, perform competitive keyword analysis and much, much more. It’s no wonder it’s the industry’s leading keyword research tool. 

moz keyword explorer - free seo tools 2022

Looking to get above the competition? Get in touch today to organise your free consultation with one of our marketing experts. In the meantime, be sure to head over to our case studies page to discover how we have helped firms like yours to achieve big with SEO. 



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