Video Killed The Radio Star, But Here’s How It Can Save Your Brand

What’s one of the most exciting ways to tell a story? Video –  and that’s exactly why 81% of businesses are now using it as a marketing tool. In fact, video has become so popular that 78% of internet users say they watch at least one online every week. But enough of the statistics, let’s get to the point – what is an explainer video? 

An explainer video is pretty much what it says on the tin; a video created to explain your brand or products. Unlike a lot of other marketing videos, explainer videos are relatively cheap to produce, typically taking an animated form and lasting an average of just 60 – 90 seconds. They may be short, but they are definitely sweet, and here’s 3 reasons why.

1. Get noticed

If you had the choice to read a page full of text or watch a short video, which would you choose? The attention-grabbing video, right. Well, the same goes for most, with 54% of users agreeing it’s their preferred form of content. 

People love videos – and what do people do with things they love? They share it. When we watch something informative or entertaining, our instinct is to do just that, and with 92% of people sharing video content with others, the results speak for themselves. Oh, and it’s not just your audience that love videos – Google does too! They are great for SEO, with pages that contain video content being 50 times more likely to rank on the first page of Google’s search results. Let’s not forget about you: videos are versatile, so make the most of them. You can post them almost anywhere and use them again and again – from your website to Facebook to emails – it’s time to get your brand seen and heard.

2. Be remembered

The average attention span on an internet user is around 8 seconds, so it’s important your content is eye-catching and gets your point across quickly. That’s where explainer videos come in. Not only are they capable of communicating a lot of information in an efficient and memorable way, but motion has been found to keep users up to four times more engaged than static content. This means lower bounce rates and more chance of your message being heard and remembered – and it doesn’t end there…

Explainer videos are a great way to communicate your company’s personality, engage with your audience and stand out from your competitors. They give you an opportunity to tell your audience who you are, why you exist and what value you can bring to them. By telling your story in a unique and entertaining way, the likelihood is you’re going to be remembered. 

3. Improve your conversions and ROI

Videos generally appeal to a wider audience, meaning more opportunities to meet your goals. Along with this, 84% of people agree they are more likely to do business with a brand after watching an explainer video – why? Because videos create an emotional experience, and humans make decisions based on emotion. 

More opportunity and increased conversions: it’s a no-brainer! But, in case you need more persuading, let’s look at ROI. Explainer videos are relatively low-cost to produce, but are capable of bringing in an enormous amount of revenue. To demonstrate, let’s look at Dropbox

They produced their brand explainer video for less than $50,000, but it brought in over $48,000,000 additional revenue – that’s an ROI of over 1,000%! Of course, not everyone is as big as Dropbox, but a small business doesn’t equal a small ROI: Research from HubSpot found on average, an explainer video will return around 8x the original investment. 

That’s a wrap

Overall we can conclude that explainer videos have a fantastic ROI and are an effective way to engage your audience and simplify powerful messages; and in the words of Pixar “great stories are simple and focused”. With 96% of people saying they watch explainer videos to learn more about a brand or product, it’s time to dust off your director’s chair and get producing.


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