How to create faster content in 7 simple steps – an overview for time-strapped SMEs

If you’re struggling to create faster content – because time is limited, you don’t know how, or a mixture of both – then you’ve come to the right place, because our short indispensable guide is packed full of tips to help you get started.

1. Know thy audience

It all starts here. If you don’t understand the questions your audience is asking you’ll fritter away many wasted hours writing, testing, and editing content that disappears down a digital drain.

To create faster content you must build a rock solid foundation.

Spend time looking at:

  1. Competitor sites. What issues are they addressing and how? Is there a general trend visible when looking at rival firms’ content – and are there opportunities to differentiate?
  2. Social feeds. Hone in on the digital noise to identify the frustrations and hurrahs voiced by your target audience on sites like LinkedIn to aid further in the construction of your target personas.
  3. Analytical data. Creating faster content will happen once you hit your stride. Which of your blogs are bombing and which are flying? Painstakingly break down your data to spot these crucial trends.

creating faster content

2. Content plan

Armed with deeper insights into your target audience it’s time to commit to a plan. This needn’t be complex. But by scheduling what you want to say, when you want to say it, and on which platform you’ll be less likely to push the task aside on busier days and commit to publishing your content.

To make this job even easier:

  • Use scheduling tools like Hootsuite to publish content automatically
  • Plug tasks into your diary and enable notifications

3. Use an AI tool

Don’t be fooled. AI tools like ChatGPT and Bard are writing aides. So don’t use them to write blog, email, social and video content.

If you want to use AI tools to create faster content then use them to:

  • Suggest multiple headline topics for your new blog
  • Create a structure for said blog, broken into headings
  • Experiment with different tones of voice to see which works best

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4. Good enough is good enough

Sometimes the idea you deliberated over for hours generates little to no engagement. Meanwhile, content you ushered out into the digital wilderness with little to no thought (because you were busy) goes viral and generates hundreds of likes, shares, and comments.

Instead of agonising over your copy for hours just publish it. Remember, you extensively researched your audience’s needs and constructed a robust content plan from which you’re now working.

Trust in the process and remember not every post, blog, and email will generate stratospheric levels of engagement. And that’s okay.

5. Rustle up engagement with some ad hoc video

Maybe you saw a post on LinkedIn that triggered you. Perhaps you read a headline in the morning paper on your commute to work that was inspiring. If so, why not share your thoughts via video.

To create faster content using video

  • Use your smartphone – no specialised tech is needed
  • Don’t prepare a script; just talk like a normal person
  • There’s no need to edit, just upload to your feed

Creating video content like this can take as little as 60-seconds, is a great way to personalise your brand, and could be used as part of a future blog post.

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5. Update your existing content

Why spend hours planning and creating new content when you could update an existing blog, web page, guide or video? 

With that in mind:

  • Search for any themed 2022 content and update it for today’s audience by removing obsolete information and adding in new sections
  • Identify low-ranking content and make improvements by:
    • Including video where appropriate
    • Improving external link quality
    • Adding missing text to alt tags
    • Boosting word count
    • Optimising headings
    • Tweaking meta titles

Again, as with impromptu videos, this is a great way to create fast content. Auditing and editing an existing 800-word blog post will take circa an hour. Contrastingly, writing from scratch could take half a day.

6. Repurpose content

Repurposing and updating aren’t the same thing. Repurposing is about squeezing every last atom of value from your content – allowing you to work smarter rather than harder.

Examples of repurposed content might include:

  • Combining several LinkedIn posts into a blog; or the same process but in reverse
  • Filming a video and then:
    • Turning the transcript into an article
    • Editing it into smaller reels
    • Turning a post, blog or a video into a podcast
    • Using customer testimonials on your web pages and social channels to build trust with your audience

how to create better content

7. Outsource your writing 

Not a natural writer or don’t have the time? Then it makes sense to offload the hard work to an external marketing agency. But before you do, make sure they understand your sector and can back up their expertise with social proof.

Agencies like ours can create content faster because:

  • We’re specialists and have been doing it for over 15 years
  • It’s all we do and so can focus on it without distraction

Learn how Boss Digital could improve your customer engagement, website rankings, and ROI by booking a free call with one of our digital marketing experts.

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