If you haven’t got TikTok downloaded, we just wanted to ask: what’s it like being productive? Really. We miss it. And we’re not alone. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2021, an average person is predicted to spend 100 minutes per day watching online videos,” according to Invideo. Video content is more essential to your marketing efforts than ever before. That’s why we’re taking a look at 5 law firms on TikTok that are really going viral and changing the way firms advertise forever.
What is Tiktok?
TikTok is a video-sharing social media platform that hosts a range of short-form video content that have a duration from 15 to 60 seconds.
The app was born out of the ashes of another short video app called Vine. Despite being hugely popular, Vine shut down 2017 and left a gap in the market for an easily digestible and widely shareable short video app. TikTok began life in China in 2016 (under a different name) and quickly dominated the market. The company that owned Tiktok, ByteDance, purchased a similar app named Musical.ly (an already established popular lip-syncing app for tweens) and merged the two to take on a more western audience. The app rebranded itself from a lip-syncing platform to an all-encompassing video-sharing platform.
Why should law firms post on Tiktok?
You’ve likely heard of Tiktok as a place for consumer brands to thrive. That’s certainly true, and B2B companies are taking the app by storm, but that isn’t to say there isn’t a place for B2B companies like law firms. As of January 2021, the platform has 689 million monthly active users worldwide. Just to give you an idea of how impressive that is – TikTok gained that much traction in just 3 years. It took Instagram 6 years to gain that many active users and Facebook took 4 years.
If you’re a business of any kind, it’s imperative that you keep an eye on the latest emerging platforms and the best ways to read your audience. Not to mention that TikTok is on the fifth consecutive quarter as the most downloaded app on the Apple App Store. This app isn’t going anywhere any time soon, and it’s only growing in popularity.
With such a growing, untapped audience, it’s essential for law firms to get on TikTok. It might be a little difficult to envisage how your firm is going to take this short-video app by storm. Luckily, there are a couple of early adopters that have paved the way. We’ve put together a list of 5 law firms on TikTok to help you get some ideas of your own:
Law by Mike
As one of the biggest names in the game, Law by Mike boasts an impressive 6.1 million followers. His videos are high quality, high energy and highly informative. With plenty of exciting transitions to hold your dwindling attention span, this lawyer knows how to deliver helpful legal tips to his audience with style. He also explains celebrity legal cases, common legal myths and what to do if you ever find yourself in dubiously legal situations.
Everyone needs their own niche, and Ethan Ostroff’s is injury law. While his production value isn’t exactly off the charts, Ostroff’s audience tunes in for reliable advice for practical situations. These videos are typically only 10 seconds or less, proving that you don’t need to pad a video out with filler to make an impact. With plenty of uploads and advice, this TikTok account knows the secret to all content marketing: consistency is key.
The biggest viral sensation on our list is Erika Kullberg with 7.5 million followers and over 40 million likes! Her brand as a ‘money lawyer’ is a smash hit on TikTok with millions of people watching her videos for all her creative, money-saving tips. Kullbery’s ‘They have no idea I know this hack!’ series quickly and succinctly conveys how viewers can save some cash at big-name stores.
As TikTok’s self-appointed attorney, Ugo Lord is a business lawyer that delivers entertaining content with every post. His infectious smile and vast legal knowledge makes him a favourite in the legal influencer community. Lord’s content also varies a great deal more than his competitors. He reacts to footage of ‘crimes’ and explains who, or who isn’t, liable, and he also shares general legal advice that’s widely applicable to his wide audience.
The Lawyer Angela
In her own words, the Lawyer Angela’s mission on TikTok is ‘saving u from yourself 😭.’ The majority of her content is discussing interesting class action lawsuits. Her enthusiastic energy and warm personality make each of her videos feel like you’re chatting with your friend – they just happen to be a legal expert!
If you’re a B2B business looking to expand your audience through stellar social content, then you’ve arrived at the right place. We’re experts at all things B2B content marketing. We’ve got a whole Ultimate Guide to Social Media Marketing if you fancy a deep dive, or if you’re done with reading for today, contact us for a free consultation and see how we can transform your online presence.