[VIDEO] New 2013 GTLDs: What Will Happen & How to Prepare

Plans began back in 2007 to begin the process of launching nearly 2,000 new domain extensions (.store, .facebook, .bank) and they are hoping to launch at the end of this year. Yet the marketing community has been very quiet about what is said to be the internet’s biggest shake-up in its history. So when these new domain extensions do arrive (and it may not be until 2014), what should marketers be wary of and is there anything we can do to prepare?