Pumping out great visual content is good for your brand’s health. It’s also a highly effective way to engage with your audience and generate leads.
57% of businesses use visual content marketing to attract and convert new customers, so isn’t it time you stopped relying on text to drive strategy?
Why is visual content so important?
#1 It’s like a shot of Red Bull to the brain
Interspersing text with carefully chosen images and brightly coloured infographics will help customers remember you (which, let’s face it, is half the battle).
Not convinced? The average human being retains roughly 10% of what they read. But if you marry written text with striking visuals that figure spikes to 65%.
#2 It’s part and parcel of your brand identity
Grabbing some average images from Shutterstock or a similar licensed photo provider and inserting them into blogs or social posts won’t make a dent in your engagement.
Think about it. How many times have you visited a blog only to experience a vertiginous sense of deja vu – brought on by an all-too-familiar image?
- The red apple amongst green applies which signifies individuality
- The person grinning inanely while staring at their phone
- The fertile plant that symbolises business growth
Images like these are everywhere. So how do you expect your audience to remember your brand when you’re using generic filler like this?
Curate your visuals with care, choosing unique content your customers have never seen before and which reflect your brand values.
#3 Visual content marketing gets more shares
And your aim – whether writing a post on social media or a blog on your website – should always be maximum exposure. Text only content is unlikely to stand out in a sea of vivid and captivating images, especially when trying to compete on LinkedIn or Facebook.
Fortunately there are plenty of free visual content creation tools that are free and easy to use too. Canva is probably the most popular but you might want to check out Piktochart and Adobe InDesign.
#4 Video is good for engagement and SEO
People love to read. But they prefer to watch. . That’s because it takes less effort. Your customers can passively engage with your story while commuting to work or enjoying a pre-work coffee – rather than scrolling through a text-heavy blog.
The longer visitors spend watching your videos the more Google will trust your website. Your page ranking position will increase as a result – driving more traffic your way which you can convert into leads.
#5 Imagery is easy to comprehend
A long sentence or complex word can confuse or alienate your audience. Imagery, on the other hand, is a universal language anyone can understand – breaking down barriers to understanding and telling your brand story in a single snapshot.
Using imagery consistently across all platforms builds brand recognition. This means your audience will be able to spot your content in a sea of so-so social posts – and, when you hit the big time, intentionally look for it in their feeds.
If visual content isn’t your thing, drop our team a short message and let’s talk.
