Public Speaking for the Reluctant Marketer

Both business owners and marketers very often find themselves out at networking events, pitching for projects, providing training, leading creative groups, making sales and creating promotional videos. Whilst these are not typical public speaking engagements, they can still be incredibly daunting. For many, YOU are one of your chief marketing materials and it is essential that you can communicate in a clear and confident manner.

Channel Your Fear into Positive Energy

Even the most accomplished public speakers and leaders admit to still getting nervous before facing an audience. The key is not to see it as a negative or as a barrier to what you are doing. Teach your mind that those butterflies in your stomach are caused by excitement and try and remember all the positive and exciting things that could come out of this opportunity. This TED tallk discusses how to make stress work for you in high pressure situations.

“Stress. It makes your heart pound, your breathing quicken and your forehead sweat. But while stress has been made into a public health enemy, new research suggests that stress may only be bad for you if you believe that to be the case. Psychologist Kelly McGonigal urges us to see stress as a positive”