Refresh Your Recruitment With These 5 Innovative Campaigns 

Thanks to the pandemic, the job market is in a questionable position meaning competition is tougher than ever, and if you want to get noticed, you really need to make a strong impression. Too often companies – particularly those within the B2B space – restrain themselves from being too creative when it comes to the HR side of things: this needs to change. 

To kick start that journey towards a more creative future, here are three recruitment campaigns that demonstrate how top content will lead to top talent. 

Ogilvy & Mather

In 2010, Ogilvy & Mather launched their “the world’s greatest salesperson” recruitment campaign. The campaign was kicked off by a YouTube video that asked candidates to film themselves selling a brick. Sounds exciting, right? The idea behind the campaign was to find the most creative and charming individuals by giving them the challenge of making something extraordinarily dull, desirable.

To motivate people to apply, applicants were promised that the top videos would be featured at the Cannes Lions International Advertising Festival, with the overall winner securing a three-month fellowship with Ogilvy & Mather. They also released a series of videos to inspire candidates by demonstrating their tried and tested sales techniques which highlighted both the value of old-fashioned persuasion and wisdom but also the newer tools and platforms available to enhance this.