The Inbound Debate #3 – Should we use ‘the’ in a Domain Name?

We’re agreed that domain names are one of the most important foundations to building a successful inbound marketing campaign. But there are a lot of considerations to take into account; and using the word ‘the’ turned out to be a contentious one.

Should new or old businesses consider using this term as part of their brand name; or should we always look to remove it in favour of a more short and snappy term? And what other implications might these three letters have?!

If you are looking for an experienced pair of hands to support your strategy, why not give us a call today and organise your free consultation with one of our marketing experts.

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