There is a number every business should understand.
It’s a number that will determine whether you’re building an asset or just burning through a market.
If you fail to achieve your goals, it’s probably due to this number. If you succeed, it’s definitely because of it.
At one level this number is deeply complex. At another it’s remarkably simple*.
*These slides will err on the latter, in part due to my own computational constraints, and in part due to a lack of space on the slides. They could either accommodate lengthy formulas or dogs with party hats. I stand by my decision.