The UK legal market is saturated. And with a lot of firms comes a lot of competition. So what can you do to ensure your UK law firm remains competitive and continues to attract new clients?
We’ve compiled a list of 5 ways you can help your firm remain competitive – even in the current climate. So whether you are a smaller law firm looking to break into the UK legal market or an established firm keen to defend your position in the market, keep on reading.
Give your clients what they want
Your clients are the most important part of your law firm. Without them, you would cease to exist. So naturally, it goes without saying: if you want to remain competitive, you need to focus on your clients.
Client expectations are continuously evolving – which means your law firms should be, too. The most successful UK law firms are those which are embracing innovation and welcoming change. If you refuse to change your ways, your clients will change their law firm. It’s as simple as that. And the need for innovation and adaptability has only been amplified by the pandemic which has accelerated the rate at which client expectations are evolving.
So, talk to your clients and take the time to understand their wants and needs. Keep up with the latest news and trends within the UK legal market. And don’t be afraid of change.
Team up with tech
If there’s one thing the UK media knows how to do, it’s create a stir. New technology? Better watch out – that will be taking over your job within a few years. But the reality is, most technology has been created to help us – not to compete with or overthrow us.
If you fail to get on board with automation or choose to ignore the technology designed to optimise your performance, you really are shooting yourself in the foot. The goal is to free up as much of your (and your employees’ time) as possible so you can focus on the things that matter most to your firm. Whether it’s automating your email marketing, optimising your CRM or facilitating collaboration, when used correctly, technology can give law firm’s a real competitive advantage.
Talk about talent
If you want to be the best of the best, you need to start by ensuring you have a stellar team onside to support your growth plans and build client relationships that last. But of course, that’s easier said than done – or is it?
The majority of employees in this day and age care more about your law firm’s culture and values than how much you can pay them. That’s not to say you will attract the UK’s finest with no budget – that still plays a role – however, if you want to give your law firm a boost in the right direction, you need to start by improving your culture and then promoting it for the world to see.
Check out one of our latest blog posts here to discover exactly why having a strong company culture is fundamental for UK law firms and uncover how you can improve yours.
Hello, human
As we’ve already mentioned, the UK legal market is saturated so standing out can be hard. If you want to be heard, you need to give people a reason to listen. It’s no use following the crowd and shouting about the services that you and every other firm offers. Unless you have found a niche or have a lot of authority within your industry, this won’t get you very far. Instead, you need to uncover your law firm’s USP and make it known.
But don’t panic. This doesn’t mean you need to completely reinvent the wheel, more often than not, the most valued – and of course, unique – aspect of your business is the human element. We’ve touched on this above in relation to attracting employees, but promoting your company culture and showcasing the people behind your law firm can help to attract new clients, too. People want to know who they will be working with and more importantly, be sure that they can trust them. At the end of the day, people want to do business with other people, so promote your team and their strengths and allow your audience to connect with you on a deeper, more human level. It will pay off in the long run.
If you are keen to stand out from the crowd and take your law firm to the next level, get in touch today to organise your free consultation.
