From The Bar To Video Star: 3 Video Marketing Ideas For UK Law Firms In 2022

In recent years, video marketing has grown exponentially within the legal sector – and with good reason. An increasing number of UK law firms have now experienced the benefits of video marketing. And naturally, where one firm sees success, others will soon follow. With this in mind, if your law firm is yet to indulge in video marketing, now is the time to dust off the director’s chair and put your firm in the limelight. 

If video marketing is a new concept for your UK law firm, it’s likely that you are a) feeling sceptical about whether it’s worth the investment and b) unsure where to start. Thankfully, this blog post is here to help you overcome your woes and provide you with the reassurance needed to push your firm to the next level. 

Why is video marketing important for UK law firms?

It’s no secret that the UK legal market is crowded. And with more and more firms entering the sector every year, this is a problem that isn’t going away anytime soon. Thankfully, video marketing – along with other marketing activities – can provide a solution to many of the biggest problems faced by law firms within the UK, with some of the key benefits including:

  • Increased visibility for key terms in the search engine results pages. 
  • Boosted conversion rates.
  • Improved brand trust and credibility.
  • Increased reach via social channels.
  • Competitive advantage.

For a more in-depth look at the benefits of video marketing, including a range of statistics (you can’t argue with numbers) be sure to check out our blog post here.

Three video marketing ideas for UK law firms

If you needed a reason to start video marketing, hopefully, one of the five above should suffice. Now it’s time to commence phase two: lights, camera, action. Here, of course, we mean creating your video content – and the first stage of this is naturally coming up with the ideas. 

Whether you are a video marketing novice or you’re simply looking for new ideas to add to your ever-growing collection, we’ve got you covered. Here are three UK law firms to show you how it’s done. 

Recruitment

While many UK law firms focus their marketing efforts on attracting new clients, very few prioritise engaging with new talent. This, of course, is a mistake. Your employees are the heart and soul of your firm, and ultimately, what will help you to attract and retain clients. Without them, you would likely cease to exist. 

As we’ve already mentioned, the UK legal market is saturated meaning competition is high – both for clients and candidates. One firm demonstrating how video marketing can help differentiate your law firm and attract new talent is Jones Day. They ensure to place their current employees front and centre so new candidates are able to get a feel for the firm from people they can trust and relate to. They also explain the benefits of working for their law firm from an employee perspective – this is fundamental to the success of a recruitment video. 

Be sure to check out their full video below to get a sense of what makes a good recruitment video for law firms. 

Explainer videos 

If you’re looking to tell your brand’s story, why not do it through video. One of the most engaging methods of communication, over 80% of internet users say they watch at least one video per week. A great way to get your message seen and heard, explainer videos are easy to produce, memorable and great for sales. Yes, that’s right, a recent survey found that 84% of people agreed they are more likely to do business with a brand after watching an explainer video

These low-cost videos require little planning and next to no resources, so there really is nothing holding you back. Click the image below to watch RPC’s simple (yet effective) explainer video.

video marketing for law firms example

Inform and educate

If you’re looking for a way to build authority and trust for your law firm, establish your position within the legal market and keep your audience coming back again and again, take a leaf out of Bristows’ book. 

They share a range of informative videos, from thought leadership and webinars to introductions to new terms and trends within the market. Their on-demand educational content has proven a hit with prospective clients. Think of it as their way of giving back to the people that keep their business alive. 

Ready to step up your digital marketing? Boss Digital has over 10 years of experience in helping accounting and other professional service firms to achieve their goals and reach new heights. Contact us today to organise your free consultation, or head over to our case studies page to see some of our work in action