What is an infographic? An accessible guide for total beginners


When wall-to-wall text just won’t do, how will you spice up your blog, case study, or email to make it more intriguing? You could insert some apt and eye-catching images. Or embed a video (after all video is great for engagement). Why not an infographic?

In this short guide, we’ll answer the following questions:

  • What is an infographic?
  • How do they work?
  • What are the main elements?

What is an infographic?

It is an assembly work of different elements which combine to tell a narrative anyone can understand – even if they’re in a hurry and scanning your content.

In summary, an infographic is

  • An education tool you can use to inform prospects – making it ideal for top-of-the-funnel content
  • A visually clear way to tell a story – regardless of your readers’ level of understanding
  • A simple way to build brand awareness, no matter which sector you operate in


How do you create an infographic?

This is usually the burning question – because people can’t wait to start. But diving right in won’t work. That’s because you have to plan – as with any other form of content.

Plan your infographic in seven simple steps

  1. Who are your readers? Understanding your demographic will ensure your content targets the right audience.
  2. Why are you doing this? Perhaps you’re building brand awareness or collecting subscribers. 
  3. What data have you collected? Researching stats, quotes, and images for your infographic is essential.
  4. Don’t forget about the content. Headlines and short copy will form part of your infographic.
  5. Create powerful visuals. Don’t let poor design undo all your hard work. Choose images that captivate.
  6. Design your template. Assembling your elements into a single design is the hardest part of the process.
  7. Review your infographic. Is it fit for purpose or are improvements to the design needed first?

Which free infographic tools are best?

If your marketing budget is small or has run dry you can breathe a sigh of relief. There are plenty of good infographic tools out there. You don’t need to be a tech god. And you won’t have to put your hand in your pocket either.

Three free infographic tools worth a look are:

  • Canva – thanks to its intuitive user interface and range of templates this is a popular go-to option for business owners – and produces stunning results too.
  • Visme – also easy to use, and capable of producing visually stunning results fast, this tool creates visually captivating infographics in just a few steps
  • Piktochart – equipped with a simple-to-use editor this third and final entry is ideal for beginners

How long does it take to create an infographic?

If you’re using a prepared template, then expect the process to take approximately 2-hours. Inevitably you’ll tweak the first draft based on team feedback.

Advanced designers using professional software might spend as long as two weeks perfecting their infographic – perhaps longer if working for a client. 

How to design an infographic

How can I optimise my design?

If the first few lines of a book aren’t compelling, you’ll almost certainly return it to the shelf. The same applies to infographics. That’s why creating a compelling headline (as we touched upon in the previous section) is so important.

Other than obsessing over your headline, ensure you’re walking readers through a story – a process that’s more likely to work if you follow the seven-step rule covered previously.

Data is the key to success here though. So, a well-designed and persuasively written infographic simply won’t do. That’s why choosing the right chart is so important.

Simplicity is the key. Make sure your message is as accessible as possible rather than burying it beneath an elaborate template.

Do I need to create a strategy?

If you want to make infographics part of your marketing strategy, then having a plan in place is essential. It needn’t be overly complex though.

Give consideration to…

  1. Branding – make sure your infographics use the same design scheme and tone of voice as other digital assets
  2. Quality – is using a free tool best or should you invest in professional software to create a better impression?
  3. Medium – plan which channels you will circulate your infographics on and how often
  4. Objective – don’t fall short at the hurdle; instead, ensure your CTAs are short, relevant, and compelling

Need more infographic intel…?

Then contact us to book a free chat. As a full-service marketing agency, we can help with infographics and much more.

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