Despite the App’s impressive growth, Jan Koum remains determined to avoid commercial temptations influencing their direction. Not only are they determined to remain independent, reportedly rejecting takeover attempts by the likes of Facebook and Google, but they also refuse to compromise the user experience with advertising.
“Who likes advertising?” Asks Koum rhetorically. “Putting advertising on a device like that is a bad idea….. Our monetization strategy is simple. One dollar a year. If we did something besides that, it would just get in the way. … We want a great product and great user experience.”
In a world where we are exposed to literally thousands of adverts and marketing messages a day, you can’t help but admire the purity of their offering. Let’s see how long it lasts….