Will Google Bard help you write like Shakespeare? An overview for time-strapped law firms

Google’s Bard is an AI interface and the software giant’s attempt to muscle in on ChatGPT’s territory. Has it made a strong impression since its launch? The answer is yes: first impressions of Bard are very good indeed.

How does Google Bard work?

Described by Google as a ‘creative and helpful’ collaborator, Bard is first and foremost an intelligent research tool capable of answering questions on almost any topic.

Is it perfect? Not by a long chalk. But it’s honest about its limitations and admits mistakes on the rare occasions it gets something wrong – an intrinsically human characteristic.

Bard trains itself by learning phrases and sentences it scans from the internet – once familiar with the terms, phrases, and ideas associated with a specified topic it next enters a testing phase.

Once the testing phase is complete, and provided its answers are accurate, users will be able to ask Bard questions – using full sentences, keywords, or questions to generate responses.


Should law firms use Google Bard?

As a law firm you need to present your brand as credible and trustworthy. This means your content – whether in the form of blogs, videos, or white papers – must be 100% accurate.

AI for research

Using Bard as a research tool isn’t necessarily a bad idea but don’t take its responses as gospel. Fact-checking its claims should form part of the process to ensure digital content is factually correct, and just as importantly, compliant.

AI for content

Businesses globally – large and small – are using Google Bard and other AI tools to generate digital content too. And the attraction is obvious. Who wouldn’t want to save time and money? 

Writing generic blogs is the safest option. We’re talking about content with headings like:

  • Five benefits of using a local firm
  • How much do solicitors really cost?
  • Three questions to ask your lawyer

Blog topics like these require less work because they’re not riddled with technical terms or claims that require further investigation or validation. 

Weightier content – like white papers – is best written by in-house specialists or digital marketing experts with deep understanding of your sector.

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AI for titles and outlines

Google Bard can be used – just like ChatGPT – to create titles for your digital content and accompanying outlines too. This is appealing for time-poor law firms who don’t want to fritter away valuable time rewriting a blog title 25 times until it’s perfect – then creating a coherent structure for their story.

Is Google Bard easy to use?

Bard’s user interface is bright and uses space to great effect – wisely avoiding the dark cluttered feel ChatGPT users have opined over since its launch.

As mentioned, searching is dead simple; so you don’t have to be a technical wizard to get the best out of Bard.

No questions are off limits – but you might want to ask:

  • What topics are trending right now in the legal sector?
  • How can my law firm improve its local SEO?
  • How can I increase traffic to my website?

Copy responses to use later

Responses can be copied across into a Google doc or your preferred text editor for future reference – simply by clicking a button. This feature is especially useful if your firm is conducting in-depth research for a paper, webinar, or campaign.

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Bard is incredibly fast too

ChatGPT types while you wait. Bard fires back its replies at the speed of light – answers appearing on screen almost instantaneously. So there’s no hanging around if you’re in a hurry.

Sold? Then join the queue

If Google Bard has piqued your interest, you’re not alone. There’s currently a long wait time so register your interest as soon as possible.

Or you could put your trust in us instead…

AI has its place; but there’s no substitution for gut instinct. With proven experience of helping legal brands reach their target customers and measurably improving their ROI you might decide to discard Bard and trust us to write your content instead.

Book your free consultation now.

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