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I can understand why SEO seems like a technical minefield to most people. Acronyms for starters always sound more complicated than they are, and while there are technical considerations involved with…

If you’re creating a domain name for SEO it should reflect the service you offer and the personality of your brand - while also considering user intent.  That’s why creating a domain name for SEO…

Think back to the last time you attended an event. Maybe it was for business. Perhaps it was for pleasure. Either way, it was a social occasion - meaning you had to interact with others. And of those…

What is your brand identity? Is it your logo, your tone of voice, your product or service, a set of values you abide by. Well, reality is, it’s made up of all of those things, but crucially it’s your…

Lean across your desk and ask the person next to you what a copywriter does. Their response will, at best, be vague. Something like: ‘they write words for ads and TV - and…stuff.’ Either that or…

Youtube is one of the largest social platforms going, and alongside that, it’s also the 2nd largest search engine. It absolutely dominates the video content market, and thus if you’re looking to use…

What is video marketing, really? It’s using video content on social and digital channels to showcase your business’s services or products. If well-executed your strategy will improve engagement…

Not that it really went away. But marketers have been ploughing their efforts into video campaigns, storytelling, and other new-fangled trends in recent years - and to the detriment of their email…

The legal sector is incredibly competitive. Cutting through the noise in a saturated industry is incredibly tricky, it requires a well thought out content strategy. But how do you deliver a well…