Nonprofit Marketing Be Like… 5 Campaigns To Inspire Your Nonprofit’s Marketing
Standing out in the digital world can be hard – if you don’t know what you’re doing, that is. Thankfully, we’re on hand to help. We’ve compiled a list of 5 of the top nonprofit digital marketing campaigns from the last decade to help inspire your marketing efforts. So sit back and prepare to be […]
You’ll Never Run Another Marketing Meeting Without An Agenda Again After Seeing This Number
We marketers love a meeting. And every now and again they’re pretty useful. They’e also a total blackhole for time. I reckon AT BEST two thirds of our time in meetings is done so with energy, purpose and structure. The other third is vague, off agenda and all too often dominated by one loud mouth […]
Why Copywriters Make The Best SEOs
Transcript A few months ago I quietly transformed the lives of millions of copywriters by informing the world that they make the best SEOs. You’re welcome. I spoke about how they combine a natural empathy with deep market research to create massive landing pages that cater to a vast array of user intents in […]
Bouncing Back and Springing Forward: How can charity digital marketing recover post-COVID?
Charity digital marketing has always been an extremely difficult tightrope to navigate. Small budgets mean that returns on investment need to be significant. There is a lot of uncertainty. Although some charities have future-proofed, a lot haven’t put these measures in place. Consequently, when the pandemic hit, they suffered significant losses both in terms of […]
Keeping up with Competitors: 3 Marketing Solutions for Law Firms
Law is no longer an exclusive industry. Marketing solutions for law firms are becoming essential because firms face challenges from multiple directions. Smaller legal firms offer increased specialisation. Larger law firms are expanding their services and their offerings. For labour-intensive legal tasks that require a lot of time and effort, other companies outside the legal […]
Voice Search For Law Firms – 29 Word Answers Are Optimum
Conversational AI is changing the way we approach our lives. The way we browse products and services nowadays demonstrate there are real life uses to your home smart speakers. How we shop, how we listen to music, how we manage our homes and businesses, how we manage our calendars. Up until now voice search has […]
Three Roles That Will Define Every Great Marketing Team Of The Future
Transcript One of my many modest qualities is that I like to think I can see into the future. And within the context of marketing teams I see three things: I believe every team will have a subject matter expert for their target audience. Let’s imagine it’s a recruitment agency targeting the technology sector. […]
Slow Down To Speed Up – Laying Your Digital Foundations
Sometimes we have to slow down before we can speed up. When a business decides to invest in a new campaign, there tends to be a great big hurry to get the content machine motoring and channels channelling. This is totally natural. Key decision makes have put their names to this project and they need […]
Legal SEO: Three Essential Tricks of the Trade
The world of law is changing at a rapid pace. The advent of digital transformation is altering the very fundamentals of how the industry operates. Information is freely available online, people have wider choices and options and marking your law firm out as the best option is critical. A good website is therefore essential and that means that effective […]
You’ve Got Mail: 4 Nonprofit Email Marketing Tips To Send Your Campaigns To The Next Level (With Examples)
If your nonprofit is yet to master email marketing, you need to upskill yourself sooner rather than later. Email marketing is one of the most powerful channels in digital. It’s cost-effective, its conversion rates are virtually unbeaten, and it’s one of the most effective channels to build and maintain relationships with your audience. Not to […]