Why Copywriters Make The Best SEOs

copywriter with typewriter transforming marketing channels

 Transcript A few months ago I quietly transformed the lives of millions of copywriters by informing the world that they make the best SEOs. You’re welcome. I spoke about how they combine a natural empathy with deep market research to create massive landing pages that cater to a vast array of user intents in […]

Bouncing Back and Springing Forward: How can charity digital marketing recover post-COVID?

Charity digital marketing has always been an extremely difficult tightrope to navigate. Small budgets mean that returns on investment need to be significant. There is a lot of uncertainty. Although some charities have future-proofed, a lot haven’t put these measures in place. Consequently, when the pandemic hit, they suffered significant losses both in terms of […]

Keeping up with Competitors: 3 Marketing Solutions for Law Firms

Marketing solutions for law firms

Law is no longer an exclusive industry. Marketing solutions for law firms are becoming essential because firms face challenges from multiple directions. Smaller legal firms offer increased specialisation. Larger law firms are expanding their services and their offerings. For labour-intensive legal tasks that require a lot of time and effort, other companies outside the legal […]

Voice Search For Law Firms – 29 Word Answers Are Optimum

Voice Search For Law Firms

Conversational AI is changing the way we approach our lives. The way we browse products and services nowadays demonstrate there are real life uses to your home smart speakers. How we shop, how we listen to music, how we manage our homes and businesses, how we manage our calendars.  Up until now voice search has […]

Three Roles That Will Define Every Great Marketing Team Of The Future

the marketing dream team

 Transcript One of my many modest qualities is that I like to think I can see into the future. And within the context of marketing teams I see three things: I believe every team will have a subject matter expert for their target audience. Let’s imagine it’s a recruitment agency targeting the technology sector. […]

Slow Down To Speed Up – Laying Your Digital Foundations

Slowing down to speed up - digital foundations

Sometimes we have to slow down before we can speed up. When a business decides to invest in a new campaign, there tends to be a great big hurry to get the content machine motoring and channels channelling. This is totally natural. Key decision makes have put their names to this project and they need […]

Legal SEO: Three Essential Tricks of the Trade

The world of law is changing at a rapid pace. The advent of digital transformation is altering the very fundamentals of how the industry operates. Information is freely available online, people have wider choices and options and marking your law firm out as the best option is critical. A good website is therefore essential and that means that effective […]

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