Why Charities shouldn’t ignore the power of LinkedIn
Almost every single charity or voluntary organisation has some social media presence. The changing society has meant that digital services are now commonplace and people now expect to be able to access information in a different way than before. However, using LinkedIn for charities appears to be more of an afterthought than a general strategy. […]
6 Factors You Shouldn’t Forget When Building a Law Firm Website
A website is a key marketing tool for your legal practise. It’s more important than ever to have a good website, as law is changing from brick-and-mortar locations to being a digital service. Providing high-quality legal support is now essential and bespoke approaches are necessary. However, developing a good law firm website takes time and […]
Local SEO Tips & Tricks – Law Firm’s ‘Near Me’
How many times have you typed into Google something along the lines of ‘food and drink near me’, or ‘entertainment near me’. If you’re anything like me I’d guess a fair few times. Each time you enter a query with that sort of ‘near me’ tag, you’re normally greeted with a map showing nearby relevant […]
Wave Goodbye To Your SEO Woes: 3 SEO Tips For Nonprofits In 2022
It’s 2022. Every nonprofit now has a website – or at least they certainly should – however, an alarming number of charities fail to understand the importance of SEO (otherwise known as search engine optimisation). Think of it like this: you invest a significant amount of resources into building the perfect shop kitted out with […]
Headlines Heroics – 4 Ways Of Creating Clarity Within Your Headlines
Humans crave certainty. In evolutionary terms this makes complete sense – where there is uncertainty, there is risk, and risk is the enemy of survival and reproduction. This plays out in so many areas of life: 💰 Most people would rather have a small guaranteed pay rise than the promise of large but uncertain commission. […]
How LinkedIn Advertising can link up Law Firms
Like many forms of advertising, LinkedIn often falls by the wayside in law firms. With client needs to satisfy, continuous changes to legal paradigms and a host of other factors, the power of LinkedIn is often an afterthought. However, ignoring the benefit of LinkedIn is a shortsighted tactic for lawyers. With over 774 million users […]
Why Google Ads Performance Max Campaigns are a Law Firm’s New Best Friend
Recently, Google Ads launched the new campaign type, Performance Max. Drawing on a regular request from advertisers, Performance Max campaigns allow businesses to access the entire Google Advertising inventory in one campaign. This eliminates one excuse for law firms – time. Thanks to Performance Max campaigns, you can complement traditional search campaigns with other optimised […]
Brand Ambassadors’ For Law Firms – The Most Important Influencer Is You
The words ‘Influencer marketing’ and ‘brand ambassador’ have become almost inescapable in digital marketing today. Many businesses, especially in the B2C or FMCG sector are collaborating with an array of personalities on social media and beyond to market their products and services. Some might think that Influencer marketing simply means a couple of lifestyle bloggers […]
Better Together: 3 Benefits Of Cross-Functional Collaboration For B2B Brands In 2022
Is your business facing a collaboration crisis following the pandemic? The good news is that you’re not alone. The bad news is that you need to do something about it. Immediately. With 89% of B2B business leaders agreeing that cross-functional collaboration brings significant benefits to their businesses, if you don’t start to break down those […]
Saving Cash & Creating Content: The Top 5 Free Content Marketing Tools for Law Firms
Content marketing is an essential part of digital marketing for law firms. Often neglected in favour of other marketing channels, content marketing is the secret weapon for all modern law firms looking to dominate with their marketing strategy. It’s so effective that a recent study found that content marketing acquires three times as many leads […]
