Tools Of The Trade: 5 Free SEO Tools For Law Firms In 2022
Is your law firm top of the ranks, or is that coveted #1 spot in the search engine results pages (SERPs) merely a dream? At Boss, we have a habit of making dreams a reality, so we’ve put together a list of 5 of the top free search engine optimisation (SEO) tools to help your […]
Email Strategy For Law Firms: An Old Digital Channel, But Far From Extinct
Email marketing looks like a bit of a dinosaur with all these new digital marketing channels popping up left and right. It’s been around for ages and it’s possible it might be on the back-burner amongst your other channels. What if I told you however, that email marketing has the leading conversion rate of any […]
4 Things That Will Kill Your Digital Dreams In 2022
Transcript The hard fact is that most businesses will never achieve anything of note online, so you may as well establish that for your business soon rather than later. It’ll save you a tonne of money and make your life a hell of a lot less stressful. So to that end, I’ve come up […]
Writing Killer Sales Copy – In 8 Steps
There are so many first class copywriters on this platform. I am not one of them. Yet in my role as a digital strategist I have learnt enough to realise they come in a variety of breeds: 📚 The storytellers. We all know that storytelling is a deeply embedded part of the human condition and […]
The Best Social Media Platforms For Law Firms in 2022
The digital landscape is changing faster than ever. One minute Twitter has Fleets (an attempt to compete with Instagram’s Stories.) The next, Fleets are out, and Spaces are in. Just like with ever-changing SEO, the moment that you think you’ve nailed your social media strategy, a shiny new feature is implemented, and it all goes […]
Are You Ready, Are You Ready For Likes? 4 Social Media Content Ideas For Law Firms In 2022
The season of love may be drawing to an end, but that doesn’t mean the appreciation for your content has to. Today we will be exploring 4 social media content ideas to help your law firm capture the hearts of your audience in 2022. Why social media Are you ever left second-guessing whether social media […]
Market Research for Law Firms: the Secret to Reaching More Clients
Plenty of law firms are utilising the power of marketing to help them win more clients and retain their current ones. But to create an effective marketing strategy, you first need to conduct thorough market research to inform that strategy. Market research for law firms informs a deep understanding of who your clients are, your […]
SEO For Law Firms: 5 Best Practice Examples
SEO is arguably the core competence for any professional service business nowadays. According to a study from Milestone Digital, almost 70% of all traffic generated from 500 top US law firms came via organic search to websites. It tells you all you need to know about its importance. If over 2 in every 3 people […]
Nail it before you scale it
People often view marketing as a silver bullet that will solve all their problems. “If only we had more customers, all our troubles (financial, operational, cultural) would drift away.” From a selfish perspective this is a vey handy lever to pull doing the sales process, but there’s just one problem. It’s utter nonsense. Scale a […]
5 UK Legal Influencers To Look Out For
In recent years, influencer marketing has taken the world by storm – and the UK legal market is no exception. Whether you are looking to extend your reach and increase awareness of your law firm, or you are keen to establish your position and build credibility within a niche, influencer marketing could be the key […]
