Flip Flop Friday – Three Digital U-Turns I Should Probably Keep To Myself
Transcript Having to admit you’ve made a mistake is a dreadful thing. Which is why I try extremely hard avoid ever having to do so. Every now and again, however, something terrible happens. I find myself presented with data so overwhelmingly contradictory to my viewpoint that I have simply no option but to adjust […]
Transporting Leaky Egg’s Between US State Lines Is A Federal Crime! – Navigating Twitter For Law Firms
It’s easy to use Twitter poorly, especially as a law firm. Admittedly it does play a more supporting role in your social media strategy. LinkedIn will probably take the brunt of your work with its professional networking capabilities, but Twitter is one of the best platforms for audience engagement, and should not be simply passed […]
SEO & Tell: 5 SEO Metrics Every Law Firm Needs To Monitor
So, you have an SEO strategy, but how effective is it? To understand to what extent, you need to know which SEO metrics to track and what they mean for your law firm. And if you’re just starting out, you’ve come to the right place. We’ve put together a list of 5 of the top […]
In It To Win It: 4 Ways Your UK Law Firm Can Remain Competitive
The UK legal market is saturated. And with a lot of firms comes a lot of competition. So what can you do to ensure your UK law firm remains competitive and continues to attract new clients? We’ve compiled a list of 5 ways you can help your firm remain competitive – even in the current […]
Don’t Compete With Google, Get Google To Compete For You: SEO For Legal Firms
That thick yellow pages telephone book sitting in a dusty box in the loft is a thing of the past. Ancient history. In today’s digital age the internet is everything. The internet is fast, it’s free, it’s accessible, and it’s immensely convenient. There’s no point trying to compete with it, so you might as well […]
Maintain Your Social Media Mojo: Social Media Strategy For Law Firms
Social media is such a valuable tool for businesses. As little independent platforms, your social media profiles on all platforms are living, breathing, mini-extensions of your brand and website. You can showcase and position your firm as modern, relatable, and engaging. Put simply, you can’t afford to miss out on it as a channel. Social […]
The First Three Months Of Any Strategy
Transcript I’m all for big long term thinking. Strategies so stratospheric in their ambitions that the market can’t help but pay attention. The trouble is this stuff takes time. An aggressive content strategy could take 12-18 months before it delivers a return, and for most companies that’s a problem, This exciting long term cannot […]
Let’s Get Cultured! 5 Reasons To Improve Your Law Firm’s Company Culture
Your employees are the heart and soul of your law firm. Without them, you would likely cease to exist. So it’s important you treat them right and ensure they are with you for the long run. Cue the introduction to company culture. What is company culture? Your law firm’s company culture is essentially the attitudes […]
Three Reasons Why Copywriters Make The Best SEOs
Transcript It’s been 14 years since I was first introduced to SEO. What a time to be alive that was – keyword stuffing, mass link purchases. Fortunes made overnight and obliterated the next day. Wonderful stuff. And while the excitement has been replaced by a more mature, steady and predictable system, the search engines […]
Avoid Sounding Like A Thesaurus! Content Marketing For Law Firms In 6 Simple Steps
At the crux of it, content marketing seems quite simple. Research some topics, create your content, publish it, and share it to the world. Why then, does so much content fail to make the impression you want it too? Well the truth is, it’s really not simple. The right content marketing is about finding the […]
