One For The Books: 3 UK Law Firm Brochures To Inspire Your Marketing
The UK legal market is crowded, meaning if you want to stand out, you need to make a noise. One way to differentiate your law firm is to create a brochure. Whether it’s online-only or available in both digital and print, a brochure is a fantastic way to build awareness of your law firm, create […]
Boosting Brand Engagement: Top Tips For Effective B2B Contest Marketing
Contest Marketing, quite simply, is a marketing method that capitalises on everyone’s desire for ‘free stuff’ in an attempt to boost your brand awareness, encourage engagement, and reach potential new audiences. Frankly, everyone loves free stuff. Whether it’s food samples at the supermarket, or access to your subscription service, free stuff is just so enticing. […]
Don’t Compensate On Clients: 5 Ways to Increase Client Retention for Law Firms
There’s one thing all professional service firms have in common – law firms included. They each have the same goal: growth. Especially with small firms, they’re typically keen to expand their growth at a healthy rate. There’s generally one small misconception that firms can get wrapped up in when trying to focus on growth, though. […]
Set Your Sites High: Four Recruitment Agency Websites To Inspire Your Firm In 2021
If your recruitment agency doesn’t have a top-class website in 2021, you need to change that – and fast. The digital age is here, which means if you want to reach your full potential and make the most of every opportunity available, you need to have a strong online presence. And with the pandemic forcing […]
CRM For Law Firms: The What, Why & How Of Client Relationship Management For Law Firms
Your clients are the heart of your business; without them, your law firm simply wouldn’t exist. And whilst many companies within the legal market recognise the importance of their clients, many fall short when it comes to building and maintaining relationships with them. This is where CRM (client relationship management) for law firms comes in. […]
Targeting Everyone And Their Dog: Mistakes To Avoid With Social Media Marketing
Social Media is a world of opportunity. It’s one of the most simple and effective methods to expose your brand to new audiences. Every marketer hopes to get as many eyeballs on their product as possible, and in doing so, it’s not unusual to make a few mistakes along the way. Social media can be […]
5 Things You Can’t Measure That Matter
Transcript One of the main reasons clients give for wanting to invest in digital is that they can measure everything. I have mixed feelings about this. For a start, it’s not actually true – there are loads of things within digital you can’t measure. But more importantly, it suggests that a channel’s ability to […]
3 Ideas To Help Your B2B Business Share A Gift That Keeps On Giving This Christmas
It’s the most wonderful time of the year. A chance to show your appreciation to your clients and give back to those who keep your business going. But for many B2B organisations, this is not the case. They get caught up and give little or no thought to the people that matter most to their […]
Use It Or Lose It! Twitter Marketing Tips For Law Firms
Twitter is one of the largest social media platforms out there, with over 300 million active monthly users. Arguably, it’s one of the best platforms for engaging in real time, and if used correctly, offers you access to a substantial new audience, and a great lead generation service for no cost. Twitter users post over […]
Don’t Think You’re Above The Law! Why Your Law Firm Should Be Using Instagram (& 3 Firms Showing Us How It’s done)
Did you know over 1 million people use Instagram every month? And with that number of users, comes a lot of opportunities. No matter your industry, there will be an audience for you. Provided you do your research and know the type of content you need to create to meet your goals and engage your […]