The 5 Lessons From David Ogilvy That Marketers Continue To Ignore
Transcript As digital marketers we love to believe we’ve invented a whole new discipline in the last 20 years, but in truth little has changed; all the principles that defined the golden era of marketing half a century ago, in particular the work of copywriting legend David Ogilvy, are the same principles that define […]
Planning for Privacy First: Implementing Incrementality
Firstly, we introduced the concept of privacy-first. Then we looked at the main scenarios for privacy-first marketing. In our last segment, we considered planning for privacy-first in the short and long term. In our latest blog, we’re going to look at how implementing incrementality can help businesses. Defining Incrementality Incrementality will become a core part […]
If You Hire One Skill In Your Marketing Team, Please Let This Be It
Transcript Ever since Mark Zuckerberg decided to evolve his hot or not website into a student directory, social media has shifted the way we perceive content. The humble word has been seemingly eclipsed by an ever growing array of rich media formats, from image filters and 10 second video clips to gifs and audiograms, […]
The Best Of Both Worlds? The Rise Of B2B Hybrid Events In 2021
2020 triggered change on a scale that many will never experience again. The pandemic forced individuals and businesses alike to adapt and evolve to meet new requirements, and for many, this new virtual way of life has been welcomed with open arms. With restrictions easing, the possibility of returning to normality seems likely – but […]
Searching For the Secret to Ecstatic Clients? The 5 Tips to Sensational Customer Experience For Law Firms
Customer experience is taking over the marketing world by storm, but too often, the world of law doesn’t take interest in truly pushing their CX to be the best that it can be. And who can blame these firms when 90% of clients have positive emotions at the end of their legal matter? That’s a […]
Inbound Injunction? 3 Businesses Proving That Marketing for Law Firms Doesn’t Have to Be Dull
You’re not likely to find a law firm with flashy marketing, advertising or PR. It’s not in the sector’s nature to stray away from its uber-professional tone. And it’s easy to understand why the legal sector is so reluctant to stand out from their fellow competitors. They’re trying to encourage trust within their audience with […]
Spread A Little Magic – The Most Powerful Weapon At Your Disposal
Transcript The average business has a problem. In the vast majority of markets, customer experience is more closely correlated with retention, referrals, growth and profitability than any other single variable. And yet what percentage of businesses have actually defined their customer journey? 10%? 20%, maybe? I think there are two reasons why so few […]
Fail To Prepare, Prepare To Fail: The What, Why & How Of Market Research
If you create a strategy or offering without first conducting in-depth market research, you may as well be shouting into an empty void. You’ll find yourself putting in a lot of work and getting little (or nothing) in return. So, it’s pretty important. And as the old saying goes: “By failing to prepare, you are […]
Is your professional service firm optimising for growth or profit?
This is no doubt a debate you’ve already encountered. Historically companies were rewarded based on current and historical profitability, on the assumption that it acted as a useful forecast for the future. Then everything changed. Investors realised that the real money was in those tech firms building platforms that were almost infinitely scalable, so as […]
4 Things for B2B Organisations to Consider with LinkedIn Advertising
LinkedIn is a powerful tool for B2B organisations. Firstly, as the most professional social media platform, it’s a way to showcase your brand, products and services to like-minded colleagues, potential investors and other influencers. Secondly, it provides access to a hive mind of critical thinking and peer-led reviews to help you develop your offering further. […]
