Modern SEO Part 1 : Why I’m just not that bothered by the latest penguin update, and you shouldn’t be either.
There has predictably been a fair bit of fuss online over the recent penguin update. I’ll admit that over the last few weeks I’ve paid 3% more attention than usual to our client’s rankings, but no more than that. It just isn’t that important. There was a time, not so long ago, when penguin was […]
The Social Power of User-Generated Content
When you consider that 92% of consumers are more likely to trust content and product recommendations from friends, family and other consumers over brand-produced content, it’s easy to see why user-generated content (UGC) has increased dramatically over the years. User-generated content can add amazing value to a brand. In marketing terms, UGC is used as […]
5 painful reasons why most companies can’t build a strong brand
1. They don’t actually deserve to Branding is all about positioning yourself in a special place away from the competition, and the hard fact is that most companies don’t deserve to be there. If you ask them for their mission it will be something completely generic “We intend to be the leading company in our […]
Building a Brand: 4 Ways to Improve Your Copy
Copy is a broad term, so to keep it simple, I’ll be referring to marketing copy and how brands use social media and their website to communicate with their audience. Marketing copy is difficult, but as long as you consider the points below, you should be on the right track. 1. Simplicity Mastering the art […]
Facebook’s Frustrating 20% Text Rule
As you may have seen in my last blog post, Facebook has a very frustrating 20% text rule for images (and videos!) when it comes to promoted posts. I thought that a topic I felt so strongly about deserved its own dedicated blog post – so here it is! What is the 20% Text Rule? […]
The single fastest way to get in front of your B2B audience, time and time again
I’m going to talk about a certain kind of influencer marketing. I’ve used it in a range of B2B markets and it has worked every single time. Here are just a few of the benefits: – You will never get your hands on better content – It’s quick – The marketing of the content will […]
Facebook Advertising for Small Businesses
Unless you’ve been living under a brick, you’ve probably caught on that Facebook is not the same place it once was. Gone are the days of accessing the network to ‘stay in touch with friends’ (aka stalk your old high school crush), and hello to your personalised / friend endorsed content newsfeed. I spend my […]
How to: Visually Portray Your Brand Over Social Media
Is your brand active on social media? Yes? Well so is every other brand! You need to make sure that your brand is standing out when people scroll through their endless newsfeeds. How can you do this? One of the main ways that you can stand out is visually. Whether this be with photos, quotes […]
Vertical Video – “The Biggest Buzzword in Digital Marketing”
Vertical Video is possibly the largest digital faux pas ever to exist on the Internet. In fact shooting in a vertical format has its own ‘clinical’ name: Vertical Video Syndrome (VVS) is a fictitious disease which satirically claims that those afflicted can only shoot videos in a portrait orientation, as opposed to the more viewer-friendly […]
Four Steps To Finding Your Brand
Only a very small number of companies ever find their true brand position, which is why in most markets there are only ever a small number of long term winners. The first thing to stress is that brand is not your logo, strap line or colour scheme. It’s what you actually do. It’s what you […]
