Why Culture Matters….. A LOT as a Project Manager
Agile. adjective Able to move quickly and easily. It’s becoming mainstream in Project Management and here at Inbound we follow the Agile methodologies closely. We love our project road-maps, hold daily scrums and are constantly reviewing and finding more efficient ways to plan our monthly sprints. But at the core of Agile Project Management is […]
Realistic data analysis for small businesses
Making the move from intuition to information Over my career I have worked with a lot of small business owners that have built their companies from nothing using a mixture of focus, inordinate amounts of hard work and an instinctual understanding of their market. Given that small businesses are usually time poor and do not […]
Three reasons why your blog is probably a waste of time
Having a blog is an absolute staple of most websites, but why? How many business owners and marketers could actually explain the value their blog delivers? Don’t get me wrong, blogs can be immensely powerful, but 9 out of 10 are a complete waste of time. Here’s why: 1. Most blogs have no clear strategic […]
A definition of brand that’s actually useful
Can we really create a useful definition of brand? The term means something different to everyone and it seems almost a pre-requisite of brand experts to be woolly and vague. They have an impressive vocabulary of meaningless words (“essence” being a particular favourite) and as such tend to only appeal to their own kind Brand […]
Brand: History Lesson 3 – Looking Ahead
Following on from my previous post (Brand: History Lesson 2), brands now need to be thinking first about creating a brand presence online. Although this is the final post in my brand history series, this post is going to explore the ‘not-so-distant past’ events ie: more of the current and future aspects of brand. BUILDING […]
Brand: History Lesson 2
[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”151175″][embedpress] [/embedpress] Now we know where the term ‘brand’ comes from (see Lesson 1), it’s time to look at the more recent history of the brand in this post, ‘Brand: History Lesson 2’. Standing out With the 1960s bringing the rise of new media, including TV and video, came the increased need to […]
3 Reasons Your Reports May Be Worthless
Just sent out your monthly report full of detailed and exciting statistics? Organic traffic is up 40% from last month 9,040 Goal completions were tracked on the site The Facebook page now has 30,876 followers, and engagement is increasing It looks impressive. But you’re left with one small but important thought running through your head. […]
How to make (not provided) not relevant
It seems a long time ago that Google began rolling out (not provided) keyword data. One of the biggest impacts of hiding these keyword searches from webmasters was that no one could see which keywords were performing and which were not. At the time, this triggered a mini hate campaign towards Google where webmasters felt […]
The importance of intimately involving your audience in your content creation
If you’re trying to build a brand in a new market then you need to leverage influencers. This isn’t a matter of opinion. They have the audience and you don’t. If you were putting on an event and wanted 1000 people that didn’t know you to show up, what would you do? Would you promise […]
The Art of City Branding
A city needs a strong brand to attract tourism, future residents and protect its global reputation. In some cases, a logo for a city can become an internationally recognised symbol (such as “I Love NY”), and in the social media age, there is pressure for cities to attract visitors using online marketing and brand building. […]
