Three lessons from the Daily Mail about creating ridiculously engaging content
Spend 5 minutes on the Daily Mail and you’ll soon realise that engaging content has absolutely nothing to do with good journalism. To be clear on this, let’s break down how we calculate engagement: The clicks an article receives when distributed Multiplied by page views Multiplied by social shares That’s engagement. Everything else is a […]
The Rise Of Video Backgrounds
The days of having a large image or slider at the top of your website are long gone. Since HTML5 introduced the <video> tag it has become a lot easier for designers and developers to integrate videos into their websites. Video backgrounds, if used effectively, can be just what a website needs to make you […]
From Self-Driving Cars to Hoverboards – The Amazing World of Google X
As a digital marketing company, we are just a little bit obsessed with Google. We’ve watched the company grow from two guys in a garage to getting an entry in the Oxford dictionary. With its influence, money and ability to hire the best designers, engineers and thinkers in the world, Google is giving back to the […]
The Dark Side of Analytics – What is “Dark Social” Anyway?
Here’s a heartwarming story about dark social… My housemate and I, like millions of others, share a slightly shameful love of watching videos of people popping giant spots. If either of us find a real doozy, we share it on Facebook messenger. We would never in our right minds publicly share a spot popping video on our […]
Why an integrated digital marketing strategy is essential
Something that I’ve been thinking about recently is the importance of an integrated marketing strategy. This is a marketing strategy that utilises several different channels rather ‘putting all of your eggs in one basket’ and relying on just one. Focusing all of your efforts on just one online channel is highly risky, particularly if that […]
Do you know the difference between Brand, Identity and Logo?
For some people, the words ‘brand, ‘identity’ and ‘logo’ seem to be interchangeable. Although they all relate to how your company is viewed, these terms represent different parts of this. Using my compilation of research and ‘Apple’ as an example, I wanted to see if I could find a way to clearly outline the differences. […]
8 steps to getting company culture right
I’m afraid I can’t claim to be a proven authority on this subject. In fact the whole reason I reassessed our culture recently was that I’d done such a good job of assing it up in the first place. You see two years ago I took the decision to move to London. After all, that’s […]
What are you going to be famous for? A complete guide to personal branding
In the last six months I have met some of the biggest names in both entrepreneurship through FEBE (website launching shortly!) and professional services through the BDLN, and I have become obsessed with learning what sets these superstars apart. This blog post is my conclusion. Do any of the following sound familiar: You struggle to […]
Should Business Owners Learn to Code(); ?>
Whether you’re starting out in business or you’ve been in business for a while, there’s a good chance this question has crossed your mind. Businesses like Twitch.tv and WhatsApp have given technical geekery and general startup culture a “rockstar” status in the world of Entrepreneurialism… If you know how to code, making $1bn is easy […]
5 Ways You’re Killing Your Client Relationships with Kindness
Client relationships aren’t built to last if you never challenge the status quo and always let your desire to please rule over your expertise. Here’s how your unadulterated kindness is killing your campaigns. 1 – Sending Novels Over Email You want your client to know exactly how hard you have been working on their campaign, […]
