Two huge revelations and how they shaped our new website

apple-computer-design

It’s been just over two years since our old website went live. At first I thought we’d nailed it. Inbound marketing was a buzz term and I was sure we were communicating something special. We weren’t. The claims we were making could be found on a thousand other agency websites. We were just part of […]

How to build a brand on Twitter – five tips for accountants & solicitors

accounting-alone-analysis

How to build a brand on Twitter: that’s the issue preoccupying so many in the professional services industry.  Here’s the thing: prospects and existing customers are monitoring your online presence daily. Fail to establish an identity on a major social channel and two things will happen: Your customers will wonder why you’re not there – […]

9 contradictions that I’ve learnt in 9 years in business

back-black-and-white-buildings

Two weeks ago I was asked to deliver a short presentation at my old University, Leicester. In business terms I’m still very much in the foetal stage so I’m always reluctant to start telling people 5 minutes younger than me how to approach their career. However, since graduating I have been lucky enough to work […]

How to write great headlines to accompany your lists

Strategic Positioning

Lists are everywhere. And there’s a reason why. Visually breaking up blogs and articles using bullet points improves readability and boosts click through rates too. So, surely anyone wanting to know how to write great headlines should also master lists. True, lists help: Establish expectations Are easy digestible Provide plenty of choice Both elements should […]

5 Reasons Your Press Release Isn’t Getting Any Traction

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Press releases are undoubtedly one of the most effective ways to build links and market content. So why is that despite spending hours putting together your story, the reach is limited to perhaps a single copy and paste on a blog no one’s ever heard of? At Inbound we’ve had our stories featured on Bloomberg, […]

Immersing Yourself in the Client’s World: Why and How

Digital Marketing Small Businesses

Building a strong relationship with a new client often takes time and is largely dictated by the results you deliver to them. Getting that relationship off to the best possible start requires you as an account manager showing a passion and commitment to the industry itself, but more specifically to the individual business you are […]

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