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Instagram is a great network for building brand awareness and relationships with your customers online, in a visually compelling way. Instagram has over 200 million daily actives and users tap the…

Nothing is ever really new. As much as we love to act like we know tonnes of stuff that traditional marketers don’t, it’s just not true. Of course some of the channels through which we distribute…

I don’t know if this is a controversial viewpoint or not, but I’m pretty sure monthly reporting is bullshit. I get that the analysis needs to happen, and I get that some clients (usually marketing…

We’ve all been there. Some smart ass asks you to explain your target audience, USP or value proposition and it seems that no matter what you say they shoot you down - "It’s too generic. You need to…

Your goal is to dominate the rankings. You have a clear brand strategy (see previous post) which means it's time to start engaging influencers. If that seems like an odd leap then let's consider some…