The Essential Guide to Creating Blog Posts that Attract Legal Clients
Blogging remains a formidable tool for law firms looking to attract and engage potential clients. It’s not just about posting content; it’s about creating blog posts that resonate with your target audience, showcase your legal expertise, and ultimately, convert readers into clients. In this post, we’ll guide you through the art of crafting blog content […]
Crafting Compelling Copy: A Guide to Website Content for Law Firms
Your law firm’s website is more than just a virtual business card. It’s a powerful tool for establishing your brand, connecting with potential clients, and showcasing your expertise. To succeed in the competitive legal industry, your website needs more than just a stylish design; it requires compelling and effective content. In this post, we’ll delve […]
What is edutainment and how can your law firm use it to create great videos?
First, what is edutainment? It’s taking a stereotypically dull topic and injecting it with some pizazz. That way, instead of switching off, your users will stick with you throughout the buying journey. Edutainment is everywhere. But it’s mostly found in video content. And customers prefer to watch rather than read. Because it requires less concentration […]
What is web3 and why is it so important for law firms to get prepared?
What is web3 and is it important? It’s a technology designed to destabilise the internet by handing more power to the general public – removing the stranglehold and influence big brands have over users. It’s a work in progress though, so predicting the future is tricky. In this short guide we will answer the questions […]
Optimising the buying journey: five action points for legal firms
The number of digital contact points users can access has grown exponentially in recent years. Gone are the days when prospects would visit your website to learn about your brand before making a buying decision. Now they can get intel from YouTube, TikTok, Facebook, email and so many other channels besides. It’s no small wonder […]
How to find and remove fake reviews: an overview for law firms
Publishing engaging blogs, building brand awareness on your social channels will only get you so far. At some point you need to provide evidence of your success. And proof doesn’t get much better than genuine reviews left by happy customers. How to find and remove fake reviews is just as important, though. In the legal […]
Who owns my website? Ownership & rights – an overview for law firms
Who owns my website? It’s an important question your law firm needs an answer to. After all, next to email, your site is one of just two digital assets you control. Without a website you’d also struggle to engage with – and convert – customers into loyal brand advocates. True, you can’t control who owns […]
How many pages should your website have? Size matters if your law firm wants to attract more customers
How many pages should your website have? There is no definitive ‘magic number’ and any content you publish should always add value. The legal sector is highly competitive, though. Which means customers will thoroughly research the market before buying from you. To do all this you need…That’s right, good content. And lots of it too, […]
Getting personal: conversational marketing for law firms
It’s good to talk. Remember that now infamous line uttered by the brilliant Bob Hoskins in that BT ad in the 80s? And the statement couldn’t be more relevant to professional services firms vying for customer attention in a saturated market either. Conversational marketing could be key to your law firm’s marketing efforts. Read on […]
Five reasons law firms should outsource digital marketing
It’s no secret some of the UK’s biggest law firms outsource digital marketing to specialised agencies. But that doesn’t mean it’s the right move for your practice. In this guide, we’ll give you the full picture – so you can decide whether to outsource or do the work in-house instead. The pros and cons of […]
