Lock and upload – using eBooks to target customers: an introduction for law firms

[embedpress]https://www.youtube.com/watch?v=rABr4-DtwEU[/embedpress] There’s nothing earth-shatteringly different about eBooks. Just like any other literary resource, they comprise an introduction, chapters, images and graphics. The key difference? The text has been converted into a digital format. Using eBooks to target customers is hard when competing against other law firms in an online landscape. Especially when considering the range […]

Brand Storytelling Is Your Competitive Advantage

Brand storytelling for law firms - leveraging your brand to your advantage

There are about 160,000 practicing solicitors in the UK (about 1 for every 419 people). Narrow that down by service offerings, or by geography, and it might mean that you’re competing with hundreds or thousands of legal professionals for the same select clients. How can you create a competitive advantage? Brand Storytelling. Creating a narrative […]

How to write stand-out lawyer biographies

[embedpress]https://www.youtube.com/watch?v=4UQu09iRQ4Q[/embedpress] The professional services sector has a reputation for being, how shall we put it, a tad…dull. Simultaneously constrained by guidelines – and with little to no knowledge of digital content marketing – such firms struggle to connect with their audience, instead producing lawyer biographies more likely to induce yawns than generate leads.  This trend […]

Beating the recession (2): Top recession-proof marketing strategies for law firms

With inflation sitting at 10.1% it’s clear the UK is in the early stages of a recession. And so, understandably, businesses are seeking ways to thrive (or at the very least survive) during this turbulent economic period. The answer? Recession-proof marketing. Of course, there are no guarantees. But by creating a recession-proof marketing strategy you’ll […]

Recession-proof your business (1): Setting clear business goals for your law firm

In this challenging economic climate organisations and companies globally must seize every advantage, no matter how small, to ensure survival. To recession-proof your business you must set business goals. In doing so you’ll become agile and be able to achieve your objectives. In this guide, you’ll learn: What business goals are How to define them […]

Web3 Legal Marketing – The Future Of Digital Marketing?

Web3 Legal Marketing Web3 is the newest era of the internet. Web3 is by no means a polished article at this date, and it’s impossible to say really when, or even if it will be. What it is, however, is a growing movement in the digital world, so identifying how Web3 might change the way […]

Three ways your law firm can beat the recession and thrive

winning racing metaphor UK recruitment agency winning with social media

As the UK enters a recession businesses are starting to feel the pinch that started at the onset of 2022. So, how can law firms not only beat the recession but their competitors too? It’s all too easy to adopt an alarmist approach and overact; conversely it’s tempting to stick your proverbial head in the […]

GA4 alternatives for law firms – Part 3: Alternative platforms for you to explore

Semrush versus Screaming Frog

Google all but earns the search engine marketplace. If that was ever in doubt, a 2021 report showed the most-searched-for term on Bing was….yes, you guessed it, Google. So where does this leave law firms keen to break the mould by trying something new? Searching for Google Analytics 4 (GA4) alternatives would be the logical […]

AI Trends Part 2 – Entering the Metaverse: What is it and should your law firm partake?

The metaverse is an immersive 3D world. Within is a series of connected virtual worlds users can explore using retinal movement, haptics, their voice or controllers – depending on which platform they’re using. The metaverse has naturally proved popular with gamers – but the technology is already being adopted by businesses seeking new ways to […]

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