Mary Chapter 10 – Foundations First

Mary’s Marketing Adventures Mary is as impatient for results as the next marketer.She also thinks sometimes you have to slow down before you can speed up.
Mary Chapter 9 – Google Analytics











Mary’s Marketing Adventures Mary thinks that if someone is going to lose their tiny mind over Google Analytics, they should probably learn how to use it.
Mary Chapter 8 – Lead Gen











Mary’s Marketing Adventures Mary has a dream – that one day her marketing team can agree to a plan and stick to it. At least for one sodding quarter.
Mary Chapter 7 – Copywriting











Mary’s Marketing Adventures Mary wonders if copywriting might just be the most underestimated component of digital marketing. Actually no, she’s bloody certain of it.
Mary Chapter 6 – MarTech











Mary’s Marketing Adventures Mary could not be more excited about the wave of technology hitting marketing and all the opportunities that presents. She also thinks people are kind of important, too.
Mary Chapter 5 – Purpose











Mary’s Marketing Adventures Mary thinks Simon has some really powerful ideas that she can’t wait to apply to the business. She also thinks they might need to get the product right first.
Mary Chapter 4 – Meetings











Mary’s Marketing Adventures Marketers love a nice long meeting. Mary isn’t so sure.
Mary Chapter 3 – Channel Strategy











Mary’s Marketing Adventures Mary thinks it might be better to do two channels well than six channels badly.
Mary Chapter 2 – Values











Mary’s Marketing Adventures Mary thinks values can be really powerful. She also thinks most of the time they aren’t.
Mary Chapter 1 – SEO











Mary’s Marketing adventures Mary thinks SEO needn’t be so complicated.