Tools Of The Trade: 5 Free SEO Tools For Law Firms In 2022
Is your law firm top of the ranks, or is that coveted #1 spot in the search engine results pages (SERPs) merely a dream? At Boss, we have a habit of making dreams a reality, so we’ve put together a list of 5 of the top free search engine optimisation (SEO) tools to help your […]
Local SEO For Law Firms: 5 Tips To Help Put Your Firm On The (Virtual) Map In 2022
Over 45% of all online searches involve users looking for local information. This is a figure that only increases for the legal industry, with many law firms keen to serve clients in and around their local area. On top of this, the legal industry has been ranked the most competitive when it comes to SEO, […]
S(E)O, You Think You Can Rank? 5 SEO Tips To Help Your Law Firm Rank In 2021
SEO for law firms (otherwise known as search engine optimisation) is the process of making improvements to your law firm’s website to increase your visibility for key terms in the search engine results pages (SERPs). And it’s more important than you might think. Why is SEO important for your law firm? We are living in […]
Why you should pause your social media for the next 3 months
Brands, like people, are in constant need of love and attention. Just like a millennial chasing likes on Instagram, much of this need for instant gratification can be a distraction from what really matters; building real relationships, doing important work and establishing foundations that last a lifetime. Don’t get me wrong, if resources are infinite […]
Beat Your S-E-wOes: 5 Essential Tactics to Improve SEO for Enterprise Technology Companies
With sales teams to wrangle and tech to sell, you’d forgive any enterprise technology company’s marketing team for not prioritising their SEO. We wouldn’t blame them, but we’d definitely smack them on the wrist. SEO is one of the most useful weapons that any B2B marketer has in their arsenal and it would be a […]
In Search Of Greatness – SEO Tips For Professional Service Firms
Over the last decade the search engines have become one of the most active channels to market for the professional services sector. There are two principle reasons why this has become so important: There’s a compound return few other channels offer – a lot of professional service work is transactional and short term, which means […]
The Ultimate Guide to Technical SEO
[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_column_text el_class=”abouttext”]Technical SEO is an incredibly important but often neglected step in the SEO process. In most cases, if there are problems with your technical SEO, then it’s very likely that the effects of your other SEO methods […]
Top 5 channels for any B2B campaign
First things first… Before we begin it’s important to make the point that your choice of channels is of slightly less than **** all importance if you do not have a sufficiently ambitious and imaginative content strategy feeding into it. One of the worst traits of the modern marketer is her tendency to think “channel […]
Content Marketing Part 4 – Why Every Content Strategy Needs A Clear Framework
SEO part 8 – defining and measuring success
