Social Media Marketing For Accountants: Why You Should Be Using It & How To Achieve Big
In recent years, the world has become obsessed with social media. Home to more than 4.2 billion active users (yes – that’s over half the global population), it’s certainly not short of opportunities. With more and more consumers and businesses embracing social media marketing, now is the time for your accountancy firm to break tradition […]
The SMART Way To Improve Your B2B Social Media Marketing
Social media is leading the way for B2B businesses in their quest to become more ‘human’. From building brand awareness to forming stronger relationships with your audience, social media is full of opportunities for your business to grow and develop – but where should you begin? Know your destination In the words of Laurence J. […]
Double-tap That: 5 Social Media Platforms Every Recruitment Agency Needs To Use
As technology continues to advance and a younger workforce begins to take over, we are seeing lots of changes in the world of work; particularly when it comes to recruitment. With a recent survey from Glassdoor finding 79% of people now use social media in their job search, it’s time to step up your game […]
It’s All About You: The Importance Of Promoting Your Employer Brand and Company Culture On Social Media
The average person will spend a third of their life at work, so it’s pretty important we make the right decision when it comes to choosing a job – but what’s getting in the way? Research from LinkedIn has found that the biggest obstacle for candidates in the recruitment process is not knowing what it’s […]
Double-taps & Donations: How Instagram Can Become Your Charity’s Best Marketing Tool
A hub of fast-paced interaction and home to over 1 billion active monthly users, Instagram is a staple in today’s digital society and an increasingly popular marketing tool – but is it useful for charities? Yes! More often than not, charities will be keen to minimise their marketing budget so they can spend more on […]
The only metrics worth tracking for your B2B social activity
B2B and professional service firms often challenge the value of social media – they are right to do so. Social media tends to attract a disproportionate amount of attention (and therefore budget) due to the fact that it’s not only new and exciting, but also more visible. You can’t easily learn what your competitor’s email […]
Monetizing Channels: Why We’re Going to Start Seeing Ads on WhatsApp
We didn’t see it far coming. Facebook owned WhatsApp has 1.3 billion users worldwide – that’s six hundred million more than Instagram. Analyst estimates for Instagram’s revenue in 2017 average nearly $4 billion; Clearly whatever Mark Zuckerberg has been able to get his hands on, he has been able to monetize it. Ad placements […]
Image is everything – 7 rules for choosing the right stock photography
Marketers all agree that great copy is nothing without the right imagery, and yet somehow 90% of blog, social and website imagery continues to be a rushed afterthought that communicates absolutely nothing unique or interesting about the brand. One explanation for this is that you simply cannot teach good taste. You either have an eye […]
5 Strategies to Grow your Instagram Account
Instagram is a great network for building brand awareness and relationships with your customers online, in a visually compelling way. Instagram has over 200 million daily actives and users tap the like button 2.5 million times daily; proving that I am not the only like-aholic on the planet. If someone has ever told you: “There’s […]
