At Boss Digital, we recognise the importance of being bold. We are innovators who are keen to work with accounting firms that are ready to embrace new ideas to make a change. With over 10 years of experience working with B2B businesses – ranging from accounting firms to enterprise technology companies (and everything in between) – we have the experience and expertise to help your firm create a content strategy that sells.    

We understand the value of really great content and recognise the importance of results, which is why everything we do is linked back to an overarching strategy with a relentless focus on ROI. 

If you are ready to take your content marketing to the next level, contact us today for a free consultation.

Why use content marketing for accounting firms? 

content marketing for accounting firms - increase trust and credibility

Added credibility &

trust for your brand

content marketing for accounting firms - increase lead quality and conversions

Improved lead quality &

conversion rates

content marketing for accounting firms - increase brand awareness

Increased brand

awareness

content marketing for accounting firms - improve SEO

SEO benefits

Here are some of the places our clients have been featured

Content marketing for accounting firms is fundamental for growth, sales and the retention of clients. It hasn’t been crowned king for no reason – it’s the driver of success, and for many firms, the difference between flying high and barely scraping by. With more than half of all searches for new products and services now beginning online, if you want to succeed in the 21st century, you need to have an outstanding website and a powerful online presence: cue content marketing. 

For some, the prospect of writing a blog or filming a video may seem daunting, but don’t let the fear of the unknown put you off – it’s easier than you might think. As an accountant, you’ll have your own areas of expertise: topics you can talk for hours about with confidence and ease. Be it bookkeeping or tax returns, why not share this knowledge with your audience? From blog posts and explainer videos to infographics and podcasts, there are endless ways you can turn your wisdom into value for your audience. And with a strong content strategy supporting you, you are bound to achieve outstanding results, including:

  • Improved ROI
  • Increased number of leads
  • Increased trust & brand awareness
  • Improved client relationships
  • Opportunity to build credibility and become an industry leader

Not only will sharing high-quality, relevant content engage and build relationships with your audience, it will also get you noticed. If you regularly publish keyword-rich content that can successfully answer users’ search queries, this can do wonders for your SEO. But what does this mean for your accounting firm? Improved rankings for key search terms, increased reach and organic traffic and ultimately, more leads. 

So, favoured by search engines and consumers and with a wealth of benefits for your accounting firm, it’s time to invest in content marketing. Let us help you take the next step.

Passion, determination and innovation will get you everywhere. In the same way that you need to believe in your business if you want others to, if you want to achieve big, you need to be thinking big, too. 

There was a time when ultimate guides and blog posts were enough to differentiate you, but now they are nothing more than an expectation. Now, if you want to succeed with content marketing for accounting firms, you need to think outside of the box: be bold and take a new approach to things. That’s what will get you noticed and remembered. 

Avoid the mistake of thinking B2B has to mean business-to-boring; people are humans, whether they are wearing a suit or not. So, take the time to research your target audience and arm yourself with a best friend level of knowledge; people value being treated as humans and you’ll be able to build far more meaningful connections if you take this approach. The goal is to create content that sparks their interest, not interrupts it. This means understanding their interests and passions, pain points and habits – essentially, anything and everything that could influence your content in some way. 

Once you’ve established the topics you want to focus on – they should be relevant to both your target audience and your goals – you can then decide the types of content you want to create. Again, this will be dependent on the platforms you are publishing it on and your audience themselves, but some ideas to get you started include: 

  • eBook or white paper
  • Ultimate guide 
  • Blog posts
  • Email newsletters
  • Infographics
  • Short email series (course or video lessons) 
  • Podcast
  • Interviews with industry leaders

Content marketing in action | Interviews with industry thought leaders

Contact Us

Contact us today for a free consultation by calling 01628 601713, or using the form below.

    or email us at hello@boss-digital.co.uk