With over 10 years of experience helping businesses transform their digital marketing, we have the knowledge and expertise to streamline your accountancy firm’s online strategy.
Content marketing for accounting firms is fundamental for growth, sales and the retention of clients. It hasn’t been crowned king for no reason – it’s the driver of success, and for many firms, the difference between flying high and barely scraping by. With more than half of all searches for new products and services now beginning online, if you want to succeed in the 21st century, you need to have an outstanding website and a powerful online presence: cue content marketing.
Consistently producing valuable content establishes your firm's credibility, builds trust with potential clients, and positions your accounting firm as a thought leader in the industry.
Content marketing allows you to target specific audience segments with tailored content, leading to higher lead quality and improved conversion rates as you address their unique needs and pain points.
Creating and sharing valuable content on social media and other platforms increases your accounting firm's visibility, leading to heightened brand awareness and recognition within your target market.
If you regularly publish keyword-rich content that can successfully answer users’ search queries, this can do wonders for your SEO. But what does this mean for your accounting firm? Improved rankings for key search terms, increased reach and organic traffic and ultimately, more leads.
By providing valuable insights and expertise through content, you can nurture existing client relationships, fostering loyalty and encouraging repeat business for your accounting firm.
At Boss Digital, we recognise the importance of being bold. We are innovators who are keen to work with accounting firms that are ready to embrace new ideas to make a change. With over 10 years of experience working with B2B businesses – ranging from accounting firms to enterprise technology companies (and everything in between) – we have the experience and expertise to help your firm create a content strategy that sells.
We understand the value of really great content and recognise the importance of results, which is why everything we do is linked back to an overarching strategy with a relentless focus on ROI.
For some, the prospect of writing a blog or filming a video may seem daunting, but don’t let the fear of the unknown put you off – it’s easier than you might think. As an accountant, you’ll have your own areas of expertise – topics you can talk for hours about with confidence and ease. Be it bookkeeping or tax returns, why not share this knowledge with your audience? From blog posts and explainer videos to infographics and podcasts, there are endless ways you can turn your wisdom into value for your audience. And with a strong content strategy supporting you, you are bound to achieve outstanding results, including those outlined below:
Avoid the mistake of thinking B2B has to mean business-to-boring; people are humans, whether they are wearing a suit or not. So, take the time to research your target audience and arm yourself with a best friend level of knowledge; people value being treated as humans and you’ll be able to build far more meaningful connections if you take this approach. The goal is to create content that sparks their interest, not interrupts it. This means understanding their interests and passions, pain points and habits – essentially, anything and everything that could influence your content in some way.
Once you’ve established the topics you want to focus on – they should be relevant to both your target audience and your goals – you can then decide the types of content you want to create. Again, this will be dependent on the platforms you are publishing it on and your audience themselves, but some ideas to get you started include:
Passion, determination and innovation will get you everywhere. In the same way that you need to believe in your business if you want others to, if you want to achieve big, you need to be thinking big, too.
There was a time when ultimate guides and blog posts were enough to differentiate you, but now they are nothing more than an expectation. Now, if you want to succeed with content marketing for accounting firms, you need to think outside of the box: be bold and take a new approach to things. That’s what will get you noticed and remembered.
Frequently Asked Questions About Content Marketing for Accounting Firms
Experts disagree on how long a blog post should be, but it’s clear that Google is starting to recognise and reward longer posts over short-form content. Blogs between 1,760-2,400 words seem to perform better on average.
Consistency matters over quantity. Aim for a regular publishing schedule, whether it’s weekly, bi-weekly, or monthly, to keep your audience engaged.
Graphic design matters in marketing but is frequently overlooked. Attractive visuals when used in the right places and quantities can help make your brand’s content memorable. Graphics must be used consistently alongside other forms of content to prevent brand confusion that might otherwise cause prospects to exit the sales journey
Track key metrics like website traffic, lead conversions, social media engagement, and email newsletter sign-ups to gauge content performance.
Convert blog posts into infographics, videos, or podcasts, and share them across various digital platforms to reach a wider demographic. You should share your content on your website, blog, emails and social media platforms.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
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