Boss Digital offers a wide array of unique services for ambitious automobile companies that want to transform their digital marketing. 

Working with Boss is like having your own team of marketing specialists – from brand strategists to data analysts – but without the hefty overheads and for a fraction of the price. We take total responsibility for your digital marketing.

Above all, we recognise the importance of results: measuring everything we do in pounds and pence. Enquire today for more information.

When your customers are searching for a new car, they’re taking to the internet to find their latest set of wheels. If your brand wants to run laps around the competition, you need to be a Rolls-Royce, and if you’re not utilising the latest platforms to reach your audience, then… You might be more of a Skoda.

Whether you’re a dealership, part supplier, converter or service centre, the importance of having an effective digital marketing strategy can’t be overstated. Digital marketing for automobile companies has changed so radically over the past few years that it might feel overwhelming – and that’s why we’re here to help.

One of the most fundamental aspects of digital marketing for automobile companies is ensuring that your business has a strong sense of branding. A great brand is the foundation of all marketing. Too many automobile companies feel forgettably average with generic imagery, language and messaging that fails to resonate with an audience. By clearly defining a sense of identity, personality, core values and more, we’ll be able to drive a range of high-quality content that aligns with your brand and your audience.

Cars are everywhere on social media, but can you recall any dealerships that have really left an impact? More often than not, content marketing is lacklustre in the automotive industry. Glossy photos of the latest model just aren’t enough anymore. You need to be creating highly engaging content that fosters a community around it. We’re content experts at Boss Digital. With clearly defined and well-researched content pillars, we go on to create detailed content calendars that map out creative campaigns to reach potential clients.

Sitting pretty at the top of Google’s search results is a prime way to ensure you’re generating site traffic and connecting with engaged buyers. SEO, or Search Engine Optimisation, is the only way to make sure that it’s you at the top of those searches and not your competitors. In an increasingly digital world, your website should be an easily accessible hub for your products, services and customers – which is why digital marketing for automobile companies is so important. With optimised web pages, interested customers will be more likely to discover your brand, which translates directly to enquiries and sales. 

With over 10 years of SEO experience, Boss Digital are experts in optimising websites so they can achieve their ultimate potential. From choosing the right domain to keywords, site architecture, landing pages and more, quality SEO should be an essential part of any automobile business.

PPC, otherwise known as Pay-Per-Click, is a vital tool in any digital marketer’s workbench and especially vital with digital marketing for automobile companies. It’s an incredibly fast way to drive website traffic, conversions, and ultimately, sales. By positioning your business at the top of search results, you’ll immediately see results. With a solid understanding of the competitive landscape, a good knowledge of customer’s search queries, and a strong sense of what ads resonate with your audience, PPC campaigns can be incredibly effective. 

These campaigns aren’t only available on search engines, like Google, either! We’ll tailor your ads across a range of platforms like Facebook and Instagram to ensure maximum exposure. PPC is one of the most impactful forms of advertising with over 200% ROI. With our wealth of experience, we’ll suitably structure your campaigns to dynamically sell your products with highly relevant ads.

As the unsung hero of digital marketing, your email marketing is one of your most vital assets. This aspect of digital marketing for automobile companies is too often overlooked. It’s a direct link to your customers that can be amazing at nurturing relationships. We understand how important your email list is at Boss Digital. Through the use of bespoke templates, engaging copy and eye-catching assets, we engage with your audience and understand their interests. We’re experts at converting open rates into clicks and clicks into sales. 

Above all else, results are the most important aspect of any digital marketing campaign. You need to be reassured that your investment in your brand’s marketing is paying off. Boss Digital prides itself on its results-focused approach to every aspect of our work. Through regular meetings, a frequently updated dashboard with QSOs and KPIs, and weekly update emails, you’ll always be fully informed. 

For more information on developing a digital strategy for automobile businesses, please email  or call 01628 783973.

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