Boss Digital provides a vast array of bespoke services specially tailored to providing excellent digital marketing for construction companies.

Working with Boss is like having your own team of marketing specialists – from brand strategists to data analysts – but without the hefty overheads and for a fraction of the price. We take total responsibility for your digital marketing.

Above all, we recognise the importance of results: measuring everything we do in pounds and pence. Enquire today for more information.

When a potential client is searching for a construction company to create their project, they’re taking to the internet. It can be a daunting task to construct a digital strategy. You need to outrank your competitors, cut above the noise in a crowded industry and convert any potential clients into definite leads.

Boosting digital marketing for construction companies is the answer. Whether you’re a contractor supplier, architect, civil engineer or consultant, it pays to get ahead of the competition. The importance of having an effective digital marketing strategy can’t be overstated. Digital marketing for construction companies has changed so radically over the past few years that you may have no idea where to start – and that’s why we’re here to help.

To create a great digital marketing strategy, every construction company needs to survey the market and have a strong understanding of the landscape. It’s like drawing up the blueprint for all your decision making. To make sure your research as thorough as possible, you should break your research down into four sectors: business analysis, audience analysis, competitor analysis and broader market analysis.

Your business analysis should centre on your own business, how it operates and how you present yourselves. This includes your company’s purpose, values, goals and in-depth SWOT analysis. 

Next, you should conduct an audience analysis. This step includes considering who your target audience is, what they do, why they’d find value in your services and where they reside online.

A competitor analysis surveys any competitors that occupy a similar position in your market. This could be that they occupy a similar space geologically or that they occupy a similar niche within the market. Your analysis should provide a clear picture of the landscape, your position within it and where it would be most profitable to position yourself. 

Your broader market analysis should take a look at the wider factors. We’d recommend breaking this down into a PESTLE analysis: political, economic, social, technological, legal, environmental. For example, Brexit could have a profound impact on the construction industry due to shipping complications or restriction of movement.

Before anything else can be considered, you have to understand your construction company’s branding. It’ll be the foundation of all your digital marketing efforts. Without a stable and universal branding strategy, everything that comes after it will crumble. You wouldn’t start building on sand, would you? Of course not! 

So many construction companies have forgettable, average branding. It’s imperative that you don’t blend in a sea of yellow and orange hard-hat imagery. You want to make a mark on the construction industry so everyone instinctively knows who you are and the quality of your work. Generic imagery, language and messaging will fail to resonate with any kind of audience. To ensure your branding is as strong as possible, we’d suggest using the David Aaker model of branding: brand as person, brand as organisation, brand as product and brand as symbol.

When you clearly define your construction company’s sense of identity, personality, core values and more, you’ll be able to create high-quality content that aligns with your brand and your audience.

Before now, you might have overlooked content marketing as a strategy for other, more consumer-based industries. But the truth is, every B2B industry create impactful, engaging content with the right strategy behind it – including the construction industry! The ultimate goal of any content is to connect with your company’s target audience and form a loyal community around it that can then be converted into leads.

At Boss Digital, we’re content marketing experts. Our strategies are always clearly defined and have meticulously researched content pillars. With all that information, we create detailed content calendars that outline outside-the-box campaigns to engage potential clients.

As your company grows, your website becomes more and more important. You’re speaking to direct consumers, builders, contractors, and more. They need a home base to visit to enquire, contact or find out more information. A clear and well-constructed UX (or, user experience) is essential to ensure all user journeys are accounted for. If your website could use a UX transformation, take a look at our handy Ultimate Guide for more information.

Once you’ve established your website with fantastic UX design, there’s another thing to consider. SEO. If nobody can find your site, there’s almost no point in having it! It’s like taking years to construct a strong, safe and beautifully designed bridge that never has anyone cross over it. Your work goes entirely to waste. Positioning yourself at the top of Google’s search results through a great SEO strategy is a prime way to ensure you’re generating site traffic and connecting with engaged clients. From choosing the right domain to keywords, site architecture, landing pages and more, quality SEO should be an essential part of digital marketing for construction companies.

PPC, or Pay-Per-Click, is an essential part of digital marketing for construction companies. It’s a great way to drive website traffic and rank above competitors quickly and effectively. That means more conversions and, ultimately, more sales. When you sit at the top of a search engine, you’ll definitely see the impact that an effective PPC can have on your traffic. 

These campaigns are available on a range of platforms too – like Facebook or Instagram! We’re experts at constructing PPC campaigns and ensuring your construction company achieves maximum exposure. PPC is one of the most impactful forms of advertising with over 200% ROI, so you’re sure to see real, impactful results. For a more detailed look at PPC, make sure to check out our Ultimate Guide to PPC here.

Every good campaign should end with a thorough analysis of its performance. It’s essential that digital marketing for construction companies is fulfilled with a thorough report to ensure your efforts have paid off. At Boss Digital, we have a laser-focused, results-oriented approach to all of our campaigns. Through regular meetings, frequently updated dashboards with established QSOs and KPIs and weekly update emails, you’ll always be fully aware of how your digital marketing is performing.

For more information on developing digital marketing for construction businesses, please email or call 01628 783973.

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