If you want to extend your reach, grow your dental practice and build stronger relationships with your customers, then you need to invest in digital marketing.
Whilst many dentists may still rely on more traditional marketing methods, the world is constantly evolving and to stay relevant, you must adapt and develop your business to meet the ever-changing needs of your patients. But it doesn’t start and end with your clients; digital marketing will bring a range of benefits to your dental practice, too!
Keep on reading to find out more about how digital marketing for dentists can help to transform your business.
Search engine optimisation (SEO) involves updating your website to improve your rankings for key terms and words in the search engine results pages. This is fundamental for driving organic traffic to your website, with the top five listings accounting for almost 70% of all clicks. Now you may be wondering “Why is organic traffic so important?” Well, if someone has landed on your website via the search engines, the likelihood is that they are actively searching for one of your services, making them highly qualified leads who are likely to take action on your website (providing your content is good enough, of course).
Additional benefits of SEO for your dental practice include:
- Increased number of leads
- Increased reach and brand awareness
- Increased credibility and authority
When it comes to optimising your website you must consider both on-page and off-page elements. The on-page aspect of your website includes everything from content and keywords to title tags and URL structure, meanwhile, the off-page ranking factors consist of inbound links, social media presence and influencer marketing (to name a few).
Not only is email marketing for dentists far more efficient and cost-effective than direct mail, but it’s also the preferred method of communication for your patients. And did we mention it can have an ROI of up to 4400%? Pretty impressive, right?
If you’re looking to get started with email marketing, it’s worth checking out our ultimate guide for all the tips and tricks needed to get you heading in the right direction, but in the meantime, here are a few content ideas to get you started:
- Introduce new products or services
- Sending exclusive promotions
- Sharing insight & helpful tips
- Celebrating key achievements of your practice and employees
- Sending appointment reminders
One of the biggest advantages of digital marketing for dentists is that it gives you the ability to monitor the performance of every campaign, with the capability to access analytics whenever and wherever you need them. This allows you to gain a true understanding of how successful your marketing efforts have been, enabling you to assess where is best to invest your budget and identify any areas in which you may need to improve. Thanks to the almost instantaneous analytics data, you can make these changes throughout the course of your campaigns, thus helping you to optimise your performance and get the results you need.
To find out more about digital marketing for dentists, complete the contact form below or call 01628 783973 for a free consultation with one of our experts.
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If you want to engage with your audience directly and build relationships that last, you need to embrace social media marketing. Along with nurturing relationships with your existing clients, social media will also allow you to connect with new audiences and attract new leads – all for free! Not only this, but social media also provides a means to differentiate yourself from your competitors, showcasing your expertise and establishing credibility for your practice.
When it comes to social media marketing for dentists, there are endless content possibilities – it’s all about being creative – here are a few to get you started: