We are aware of the challenges when it comes to marketing for educational institutions and realise the importance of having an effective marketing strategy. We recognise the value of branding and marketing for attracting both students and teachers to your educational institute – and that’s why we are here to help. 

As consumer preferences change and technology continues to evolve, digital marketing has become fundamental for survival in most industries – and the education sector is no exception. We realise the importance of your online presence and want to work with you to develop an effective digital marketing strategy that is tailored to your needs and delivers results.

As with most things in life, any successful marketing strategy for educational institutions begins with planning and research. In marketing, this takes the form of market research, which is split into four key areas: 

• You – this is your journey, so it’s only right to start with you. What is your story? What makes you unique? What are your values? What are your goals?
• Your audience – who is your target audience? What are their likes and dislikes? How can you fulfil their needs? What value can you offer them?
• Your competitors – how do they operate? What are their strengths and weaknesses? 
• The market – what are the external factors that could impact your success?

Once we have developed a thorough understanding of your market, we will begin creating a personalised marketing strategy for your educational institution. We will start by creating a content strategy including content pillars, calendars and campaigns. Next we will move onto your channel strategy. This will be completely dependent on your brand, but for an educational institution the core channels we would typically expect to see are organic search, social media and email marketing.

Here at Boss Digital we pride ourselves on being completely transparent with our clients, offering regular reporting meetings to keep you updated at every step of the way. 

• North star – we will help you find your north star to shine a guiding light on your marketing journey and create clarity throughout your business.
• KPIs – also known as key performance indicators, your KPIs are the stepping stone to achieving your objectives. We will work with you to establish powerful KPIs that provide clarity to your business and focus on helping you to achieve your goals.
• SMART targets – specific, measurable, achievable, relevant and time-bound. We will help you develop SMART targets to benchmark your progress and ensure your marketing performance is always at its optimum level. 

For more information on developing a digital strategy for an educational institution, please email hello@boss-digital.co.uk or call 01628 783973.