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Good web design is now absolutely vital. As well as providing an initial touchpoint for potential customers, and therefore the chance to make a good first impression, they are also the key link between your returning customers and your brand.
Site times are hugely influential when it comes to search engine results, so maximising this always needs to be a priority. Good web design for law firms puts users first by focusing on their requirements to keep them on your website.
With so much competition in the market, law firms need to spend more time developing a strong digital brand identity. A visually appealing website helps significantly as it ensures that your business can always be identified and stands out from competitors.
High quality content alone will not improve your search engine rankings without sufficient technical SEO. Simple solutions like optimising image sizes and picking the right alt-text and having an updated sitemap can go a long way in making your website more appealing to search engine crawler robots. This will give your law firm a better chance of ranking highly in search engine results.
The best law firms are those that nail their visual identity and promote interesting content that encourages users to take action and make enquiries. Law firms that meet customer needs through a blend of relevant content and user-friendly design will see higher website traffic and are more likely to get enquiries via their website.
Alongside your mailing list, your website is the only asset that you have total ownership over. You need to take advantage of this control and create a visually appealing website that meets all visitor needs and improves your search engine performance.
User-unfriendly websites are the absolute bane of most people’s browsing experience, and unfortunately, many law firms fall into this category. Law firms focus on getting detail onto the page which results in packed and crammed sites that just put users off choosing those particular legal services. This means no enquiries and of course, no revenue for your business!
What does good usability look like? Firstly, it means that law firms need to create pages with optimised site speeds. Landing pages that pass Google’s Core Web Vitals checks have the best chance of meeting user expectations from a usability standpoint. Your website should have a clear navigation between landing pages for different legal products or services. Additionally, search functionality can help users that have more complex enquiries, and reviewing internal and external sitelinks means that law firms can spot 404 errors that arise from broken links.
Good design isn’t going to guarantee good performance, bad design will have a negative effect on your traffic, page time and results. Therefore, reviewing visuals is always going to be worthwhile when it comes to web design for law firms.
For site layout, law firms must balance the on-page text-based content with other multimedia and visual content to accurately convey their expertise and their brand story without appearing gimmicky or tacky. Your brand identity should always be clearly visible throughout your site and reflected through the colour palettes, typography and imagery that you choose.
Good website content for law firms is concise, pithy and showcases your expertise. All too often, this approach is neglected and instead firms release jargon-heavy content that either confuses or disinterests website visitors.
Although often neglected, technical SEO should be the most important aspect of your web design because it dictates how visible your content is within the search engine results pages (SERPs). There is a simple list of technical SEO requirements that need to be fulfilled in order for your law firm to have the best chance of ranking well. These include using keywords effectively and judiciously throughout your copy, optimising your on-page imagery with alt-tags and using relevant and appropriate meta titles and descriptions. Some law firms will use rich markup language such as Schema to showcase their awards, services, locations or articles to help search engines differentiate the different content they offer on-site.
In recent years, law firms have been receiving an increasingly high volume of traffic from mobile devices, so your website needs to be geared towards this audience. By taking measures to make your website as responsive as possible, you can continue to provide your audience with a smooth viewing experience which maximises the chance of you getting a conversion.
The web needs to be used by people of all abilities and therefore companies can’t afford to ignore measures to make it accessible. Making changes such as allowing for keyboard-only navigation can be a big help.
Although often neglected, technical SEO should be the most important aspect of your web design because it dictates how visible your content is within the search engine results pages (SERPs). There is a simple list of technical SEO requirements that need to be fulfilled in order for your law firm to have the best chance of ranking well. These include using keywords effectively and judiciously throughout your copy, optimising your on-page imagery with alt-tags and using relevant and appropriate meta titles and descriptions. Some law firms will use rich markup language such as Schema to showcase their awards, services, locations or articles to help search engines differentiate the different content they offer on-site.
requently Asked Questions about Website Design for Law Firms
Effective web design can optimise calls-to-action, strategically place contact forms, and present engaging content that encourages visitors to enquire about your legal services.
Yes, a blog can be valuable for law firms as it allows you to share legal insights, updates, and thought leadership content. Blogging can enhance your website’s authority, increase search engine visibility, and engage visitors.
Yes, a poorly designed website may reflect negatively on your firm’s professionalism and expertise. Conversely, a well-designed website reinforces a positive online reputation and strengthens your brand image.
Yes, incorporating video content can be highly beneficial. Video helps to engage visitors, explain complex legal concepts, and showcase your lawyers’ expertise, enhancing user experience.
You should display testimonials and case studies prominently on your website, ideally on the homepage or dedicated pages. Use compelling visuals and client quotes to showcase your law firm’s successes.
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