Boss Digital provides a variety of bespoke services for enterprising property developers who are keen to transform their marketing.

When you work with Boss, it’s like having your own team of marketing experts. Whether it’s copywriting, market research, designing or data analysis, we will take total ownership of your digital marketing. 

Above all, we realise that it’s the results that matter, and that’s why the impact of everything we do is measured in pounds and pence. Enquire today for more information.

With an ever-growing market comes ever-growing competition, which is why now more than ever it’s essential to have an effective marketing strategy in place. We are keen to help your property development business flourish; and whilst we aren’t too handy with a hammer, we really know how to nail marketing. 

We will work with you to develop a marketing plan that is built around your business, delivering results to you at every stage. From branding and copywriting to SEO and social media, we’ll take care of it all. 

The foundation of any successful property development business is a strong brand. We recognise the time and passion you put into developing your properties, and we want to communicate that to your customers. We will work with you to build a brand so strong, you’ll need more than a bulldozer to break it down. 

Your brand is so much more than your logo: it’s your story and your personality. Taking the time to understand who you are, your values and your mission, we will bring your brand to life. Using your brand voice, we will create engaging content that communicates the value you can bring to your customers and emphasise what makes you, you.

The next stage is creating strong content that will help communicate the value of your brand. Regularly producing content that engages and informs your audience is how you can differentiate your business from other property developers, and put your company storeys above the rest. Whether it’s creating flawless copy for your website, or publishing videos to showcase your latest properties, everything piece of content we produce will be aligned with your company’s goals and offer value to both you and your audience.

Today’s buyers adopt a more proactive approach to purchasing, which usually involves them going online to find what they are searching for. This is why your SEO (search engine optimisation) is so important. There are a variety of factors that can influence your organic search results ranking, including:

  • Site structure 
  • User experience
  • Internal and external links
  • Keyword density

Of course, SEO is just one of the many areas we will develop to maximise the reach of your content. Other channels include social media, email marketing and pay-per-click advertising.

We believe you should be involved with your marketing strategy at every step of the way, and this includes understanding how your content is performing and the value it is bringing to your business. We will work with you to develop a reporting plan that suits your needs – whether it be weekly or monthly, by phone or email – you will be able to see exactly what value your new marketing strategy is bringing to your business.

For more information on developing a digital strategy for a property developer, please email or call 01628 783973.

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