Boss Digital has over 10 years of experience working with ambitious companies looking to transform their marketing. We believe the best results come from not those with the deepest pockets, but those who are as passionate about their business as we are about marketing, and that’s why we love working with small business owners.

Working with Boss is like having your own team of marketing specialists – but for a fraction of the price. We offer a range of bespoke services and will work with you to make your vision a reality. Everything we do is measured in pounds and pence. This is about results. Enquire today for more information.

Market research is essential for small businesses to understand their customers, assess possible threats and monitor the performance of competitors. We will start by completing a business analysis to gain an understanding of your USP and identify areas of strength, weakness and opportunity for your business. We will work with you to establish a strong understanding of your vision and goals and use this to guide your marketing strategy. 

Next, we will carry out an analysis of your competitors to identify opportunities in the market and uncover areas of weakness that we can learn from and strengths that we can take inspiration from.

We will then complete an audience analysis to help us to understand exactly who you are selling to and use this to develop a targeted marketing strategy that addresses their needs and wants.

Lastly, a PEST analysis will be conducted to examine external factors that may impact your small business and the market in which you are operating. 

If you want your small business to get noticed, you need to develop a strong SEO strategy. This is what will get your business ranked above your competitors in the search engine results pages and will help increase organic traffic to your website. When developing your SEO strategy, we will take care of everything from on-page optimisation to link acquisition.

To find out more about SEO, head over to our SEO for small businesses page here.

Influencer marketing is a great way to build trust and credibility for your small business whilst extending your reach to the most relevant audience. An influencer can be anyone from industry thought leaders to well-known Instagrammers – it’s completely dependent on your target audience – but the key thing is, they will already have a good relationship with your target customers.

Some of the key benefits of influencer marketing include:

  1. Creation of high-quality content
  2. Extended reach
  3. Increased awareness and credibility
  4. Acquisition of quality inbound links
  5. Increased traffic to your website

As a small business, it’s important for you to know exactly what your money is being spent on and how it is benefiting your business. Here at Boss Digital we believe in ownership and results, meaning we will deliver results to you at every step of the way and we won’t hide behind excuses if something isn’t going to plan. Instead, we will show you what we are going to do to get your business the best possible results.

Whether you choose to have a monthly video call, a weekly telephone conversation, or a daily text message, we will communicate regularly with you so you know exactly what is going on with your digital marketing and how it is benefitting your business.

For more information on developing a digital strategy for your small business, please email or call 01628 783973.

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