Our relationship with Beyond began in June 2011 and is still going strong today. When we began Beyond had almost no organic search presence, limited social activity and were almost entirely dependent on offline word of mouthl. Since then, we have sent nearly 400,000 users to the site, resulting in over 20,000 enquires.

ClientBeyond StorageServicesStrategy, Social Media, Brand Ambassadors, SEO, CRO, Branding, Design, Social Media, Marketing, Design, PRLinkbeyondstorage.co.uk

TESTIMONIAL

SEO AND PR

In addition to all on-page optimisation and the development of rich landing pages, we have developed an efficient link solicitation strategy by using influencer and ambassador relationships. These include local relationships with the Herefordshire FA, The British Legion and a number of site-local schools. The links have had an immediate impact from an SEO perspective, whilst also driving significant brand awareness and word of mouth referral activity throughout the local area.

We also continue to manage direct response advertising across both Google PPC and Facebook lead generation. With a clear sense of customer lifetime value based on historical data, we’re able to scale both these channels in a profitable manner, whenever additional demand is required.

THE BRAND AND SOCIAL MEDIA

With a strong emphasis on a home from home customer service and community involvement, our goal has been to ensure that every piece of content that we create is aligned with the core values of the brand. Using this sub brand we have built up a well-engaged audience of nearly 30,000 fans on Facebook, with content that consistently reaches hundreds and thousands of people.

This highly engaged audience has not only helped to drive brand awareness and increase customer lifetime value, but also aid our direct lead generation efforts whenever more promotional activities have been run.

VIDEO PRODUCTION

We are now moving more of this type of content on to the website, and have produced a series of videos that communicate the brand personality beyond its product benefits. Not only are these videos an important tool for the brand identity, but have also further boosted oour organic search performance which is consistently strong across all target locations.

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